Communities
What are you doing to bring your customers closer to your company? One of the most effective ways to connect with customers and build loyal fans is by developing online communities. But to inspire effective communities, you’ll need to work on more than the technology. You have to focus on things like understanding your audiences, generating internal support, and building a long-term growth strategy. My practical expertise in cultivating strong communities helps businesses create a welcoming place for customers to engage with other customers and your organization.
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Cultures
You hear a lot about corporate culture today, but do you really know your company’s true organizational culture? This is the environment, attitudes, rituals, and relationships that occur through everyday work life. As a business anthropologist, I’m trained to uncover, interpret and help executives understand the many cultures that exist within their organization.
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Customers
Are you actively building the type of long-term relationships with your customers that are going to make them loyal fans? Cultivating these retention-focused relationships takes a commitment to thinking differently about how you listen to your customers and respond to their needs. With over twelve years experience in developing successful retention strategies, I help businesses of all sizes to attract and retain their most valued customers.
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Connections
For businesses today, new media strategy is more than just having a presence on any of the popular social network sites like Twitter and Facebook. It’s knowing how to use these tools to communicate and have true dialogue with customers. With over a decade of managing online forums and other social technologies, I help businesses navigate the rapidly changing world of new media and develop appropriate strategies.
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