At the Worthwhile Magazine blog, David Batstone writes about David Neeleman, the CEO and founder of JetBlue, and the company culture he is creating. Because of his church community service experience in the slums of Brazil back when he was a college student, Neeleman believes in building a company that is egalitarian and cares for its customers and employees in equal measure. I’ve yet to personally fly with JetBlue, but this is all because they only fly to Las Vegas, Fort Lauderdale, and California out of my preferred airport of Washington Dulles. You can bet that once I need to get to one of these destinations, it’ll be JetBlue getting the business.
I love David’s question that he poses at the end. What he’s getting at is the essence of fostering a Soulful Workplace:
Why is it so hard to take the wisdom that we gain from our most
meaningful personal experiences and translate them into good practice
at the workplace? Most of the time we accept that is just the way the
world of work operates. As a result, the company culture sputters along
with its impersonal systems.I challenge individuals to think differently. Personal lessons do
not have to stay within our private borders. In fact, they are a
fountain out of which flows our public creativity.
It’s why I encourage folks to live full lives that are not one-dimensional, but integrate work, personal time, community service, passionate hobbies, and anything else that adds to the complete experience that is life. This is the wellspring of creativity and spirit that drives our existence. To segment all of this and leave it at the front door of the office is doing a disservice to the world and ourselves.
I honestly believe that our customers want to know who we are as people. They want to know that actual human beings with minds and hearts exist behind that corporate name. Knowing that David Neeleman’s business philosophy is guided by his experiences serving the poor makes me MORE likely to fly his airline than United or American (frankly, I have no idea who runs either of these companies) and far more dedicated to helping this company maintain it’s mission. That’s the choice I make as a consumer.
So all you company executives, I’m going to issue a second challenge to David Batstone’s above: come out from behind your company’s name and brand and tell us who you are and how your experiences contribute to creating a Soulful Workplace. You just might find a new passionate customer is waiting.
