John Jantsch offers some good suggestions for how to develop the case study as testimonial. In Involve Your Clients In Their Story, he recommends these four questions as the basis of a one page case study:

What solution were you seeking when you hired us?
What did/do we provide that you value the most?
What has been the [...]

If you’ll peek over to the right column, you’ll notice a spiffy new blog listed. Today, I’m launching Like Bears To Honey The Custo/Member Experience, a blog focused on helping both for-profit companies and non-profit associations connect with their customers and members in more imaginative and meaningful ways. If you are a professional whose role [...]

I’ve been sitting on the sidelines for a few months observing how companies and associations connect with one of their most vital assets: their customers and members (since these two groups share so much in common, I’ve coined the term custo/member). What I’ve noticed is this: the best businesses are embracing the natural attraction that [...]

I’ve been dismayed to find so few web resources of real value when it comes to preparing for the first week of a new job. Many articles have been full of no-brainers like be on time, dress appropriately, and learn the workplace rules. These are probably appropriate for those recent college grads entering the work [...]

Yipes! I’m surprised I have any readers after not posting in nearly a week. You might be asking where I’ve been keeping myself. Happily, I’ve been immersed in making a decision on job opportunities. Yes, that’s opportunities in the plural. After many months of no offers, I found myself with an embarrassment of riches. But [...]