If you’ll peek over to the right column, you’ll notice a spiffy new blog listed. Today, I’m launching Like Bears To Honey The Custo/Member Experience, a blog focused on helping both for-profit companies and non-profit associations connect with their customers and members in more imaginative and meaningful ways. If you are a professional whose role is in marketing, customer service, membership development, or any other position where you need to build lasting relationships, I think you’ll find it to be a compelling blog destination.

UPDATE (7/10/05): After letting the title run around a little in my head, I decided that I didn’t really care for the whole bears and honey thing. So, I’ve changed the title (and the URL) to what the blog is really focused on: how associations and businesses can create better passion-provoking experiences for their members and customers. Enjoy!