Is that too much to ask? This evening, I went to the grocery store to pick up some dinner, beer, and ice cream (any guesses as to what brand and variety? a clue can be found here). The reason I chose the ice cream was because I had a coupon. After showing her the coupon as I approached her, I laid it on the little check writing counter in front of the cashier. However, she was in such a hurry to get me through the line, she didn’t bother to notice the coupon. When she finally finished my checkout, I asked if she had scanned the coupon. Her reply: "No, it’s too late." Okay, she did try to get the manager to come over and credit the $1.00 back to my debit card, but it hardly seemed worth the trouble.
So, what’s going on? Am I making too much out of something really small? Am I just tired after dealing with some very cranky members today? Maybe. Yet, why is it so difficult for all of us who are in the service industry to just offer a simple, honest apology? Lest you think it’s just folks who work in fast-food (I can’t remember the last time I had an apology or even a thank you there), grocery stores, and similar places, I’ve had my fair share of experiences with high-end retail lately, as well. Perhaps you have, too.
Here’s the kicker: I need to call a member back tomorrow and apologize to her. Do I want to? Not really, but this is a case where I messed up. I was right on with the facts of the conflict, but simply forgot to separate the person from the issue. In the end, I was wrong and I need to admit to it. So, even though I can’t get an apology from my local grocery cashier, at least I can offer one to my member.

Hi Ally. Thanks for offering your perspective. I think you point out something that businesses and associations really need to get clear with themselves: you can't create a passion-provoking customer experience in a vacuum. It's really an inside job meaning that you've got to treat your employees right before they'll begin to treat your customers and members right.
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