Ah, football season approaches so you’ll likely see a lot of metaphors popping up on this blog and her sister blogs. By the way…Go Steelers. Okay, now I’m better.

It’s not untypical for players to get all enthusiastic during practice and keep the aggression of the play going after the whistle blows. There may be pushing and even some punches exchanged. Hey, football is an aggressive sport. Shortly, the coach will intervene and tell the players to “save it for gameday.”

Let’s be honest, business can be an aggressive sport, too. Particularly when you have two heavyweights going at it like Microsoft and Google. The problem is that they don’t have a coach who tells them to save their fight for game day.

Okay, my metaphor breaks down since they clearly don’t play for the same team. Yet, they should share a singular goal: to provide the best product and service for their customer. That’s why all of this posturing and legalistic BS makes such little sense. I’d like for Microsoft to take just a little of the money they are going to spend to sue Google and put it into some OS software that is reliable and not prone to constant virus attacks.

Why is there such fear of the competition? The best players don’t hope that the other team is full of injured guys playing at levels less than their best. The best players pray that the other team is going to test them by giving them their absolute best effort. It’s how you grow. It’s the only way you know how good you really are.

Unfortunately for us customers, if our companies continue to try to weaken the opponent off the playing field, we’ll never know who is the best and who is just a pretender.