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How Is Your Elevator Pitch Going Down?

It’s such a good idea it makes me wish that I thought of it first. We all know how important that 30 minute second elevator speech is when it comes to introducing our work or our company to a potentially interested person. We know how it has to grab that other person by the shirt collar and shake into them a clear recognition that you are just the individual to solve their problems. But how do you know whether your pitch is any good or not? You could always try it out on a friend or a family member and get feedback. Or you could try it out on a potential client and see how it lands.

Or you could submit it to Your Elevator Pitch, a website that allows you to post your pitch and receive ratings and feedback from others. In some ways, its kind of a self-help group for microentrepreneurs. One upside of the site is that it gives you access to others who are fine-tuning their pitch and you can gather ideas.

Right now, the site seems a bit new. For that reason, there are a few downsides. Your Elevator Pitch makes it easier to give quick, knee jerk ratings than actual comments to help you improve your message. I tried to add a message to one of the pitches and I’m not sure it actually posted. And there’s not a very good way to search all pitches which will be problem if the site scales too far beyond the 78 pitches there today.

With that said, the site has a lot of potential and here’s hoping that it can be a successful way for those of us working on selling our work or companies to craft a dynamic message. Give it a shot and let me know what happens. You’ll probably find my pitch there in a few weeks.

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6 comments for “How Is Your Elevator Pitch Going Down?”

  1. Chris: I tried to click on your link and it didn’t work - I’d love to try out my pitch on someone and that looked like a great place to start. Since I couldn’t list it there, would you be willing to start a little exchange here? I think your readers would provide great feedback for each other on this topic!

    Jodee

    Posted by Jodee Bock | July 6, 2006, 6:54 am
  2. Hi Jodee, I guess their server is having a bad case of the Mondays. It was working as late as last night so give it another go.

    Hey, I’m always up for doing a little elevator pitch exchange. Like I said, I wish I had thought of it first. And interestingly enough, with my move to Austin, I’m completely revising this site and my business model so I’ll be posting a new pitch somewhere here soon. As they say…you show me yours and I’ll show you mine :)

    Posted by Chris Bailey | July 6, 2006, 7:25 am
  3. Since 1982, I have been involved in start ups and have raised dozens of rounds of financing.
    The key thing in the elevator pitch is NOT the actual words one uses. You need to be an actor, almost, or be able to communicate passion and excitement.
    No matter how well done the ‘pitch,’ it will fall on deaf ears if delivered poorly. So…my advice would be to work as much on the actual delivery. If the words cannot be delivered with passion…change the words.

    GL HOFFMAN

    Posted by GL Hoffman | July 6, 2006, 9:56 am
  4. GL, I agree to a great extent. Thanks for adding how important the delivery is to a successful pitch. That pitch just has to get you through the door, then it’s showtime…you better be prepared to back that enthusiasm up with a solid product or service. In the end, it’s a good blend of both substance and style that wins business.

    Posted by Chris Bailey | July 6, 2006, 8:00 pm
  5. 30 minute or 30 second elevator speech?

    Curious.

    Posted by Troy Worman | July 23, 2006, 3:58 pm
  6. Troy, a thirty minute elevator speech would be ridiculous, who would say such a thing? Oh, right…that would be me :) Thanks for the catch. Updated above.

    Posted by Chris Bailey | July 27, 2006, 6:35 pm

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