Business
Thoughts on CareerBuilder’s Super Bowl Ads
I’m not sure about you, but the Super Bowl ads this year sucked like nobody’s business. Can someone explain to me how you can justify spending all that money ($2.6 million by some counts) to get your name out there and produce such lousy, uninteresting, and tepid commercials? I usually enjoy the ads as much as the football - hell, there are times when the ads trump the actual game action for sheer entertainment value. This year though, the ad agencies must have all taken a vacation and left the work to a bunch of college interns.
Out of the bunch, it seemed like CareerBuilder.com at least made an effort. I do admit, however, I missed the chimps of old and was sad to see them go. I’m curious as to how they resonated with others. Take a peek at all three new ads and the older chimp ones here.
Do More Than Just Survive The Workweek. Each ad plays off our typical fears we have of a nightmare job:
Darts
“looking for volunteers for a training seminar” As sad as it is, most professional development and trainings are worth running from…even if there is an abyss on the other side. Only be concerned if your Director of Human Resources has a good aim.
Promotion Pit
“last one standing gets the promotion” Man, you know you work in a toxic organization when getting a promotion means you have to draw on your inner Russell Crowe and battle your shipping guy. Crafting a helmet from a three-ring binder seems to be a must.
Performance Review
“Mr Watson will see you know…please remove your shirt” Hot coals I think I can handle, maybe even the dozens of binder clips fastened to my upper torso. Super-wedgie from my boss? Nope. But then, I guess it’s better than the verbal teardowns that some employees get for their performance reviews. Folks, you know it’s bad when you’d rather get your underwear stretched over your head than have a sit-down with your manager. Maybe it is time to find a new job, eh?
Bonus thoughts on the Super Bowl.
I’m happy the Colts won. I like Tony Dungy and Peyton Manning. Of course, it would have been better to see my Steelers in it again.
And maybe I’m just a child of the 80s, but I thought Prince put on one hell of a halftime show. And how many can say they didn’t get a little shivery at his closing number of Purple Rain while the downpour continued in Miami? It’s an odd thing when the halftime show pretty much beat out the football and the commercials for entertainment value.
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I’m with you on Prince. At the superbowl party I attended we all agreed he put on a great show and it was the best half time show we could remember in a long time. With all the rain how did his backup dancers not fall down with those shoes? That alone was pretty amazing:-)
I think Budweiser is going to lead the polls for the best commercial again this year. However, there were a few more contenders this year; in particular I like the robot from General Motors.
See for yourself, Super Bowl Commercial Poll: http://todayspolls.googlepages.com/superbowl_commercials
jf, I’m convinced his singers must have had some kind of suction cups attached to those heels. Can’t say enough about the entire performance. Got me wanting to see Prince live real soon.
Blake, the Bud Light commercials always entertain, I was just a little underwhelmed by them. Usually, they’ve got me spewing beer as I laugh. This year, they got a laugh and a couple of chuckles. It’s hard to constantly bring your A game each year. I noticed you didn’t include the atrocious SalesGenie.com commercial. I swear I was waiting for it to transform into a spoof, but it just kept on going. Ack.