The BBC reports that McDonald’s is working to get the word ‘McJob’ stricken from the Oxford English Dictionary. The dictionary defines it as, “an unstimulating low-paid job with few prospects.” Will McDonald’s next go after Grey’s Anatomy claiming that McDreamy sounds too much like one of their frozen desserts?
Netnography: Doing Ethnographic Research Online by Robert V Kozinets
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas A. Christakis, James H. Fowler
Excellence By Design: Transforming Workplace and Work Practice by Turid H. Horgen, Michael L. Joroff, William L. Porter, Donald A. Schon
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They’re obviously trying to get past this stereotype as one of their most recent commercials is a woman who started on the front lines that has worked her way all the way up to a regional manager/director position.
What’s next? Perhaps a focus on getting a McCareer instead of just a McPart-time job.
I noticed that commercial, too. Perhaps more of these types of ads will encourage some rethinking on our part (as the Big Mac-consuming public).