What’s McNext for McDonalds?

Media

05.24.2007 | Chris Bailey

The BBC reports that McDonald’s is working to get the word ‘McJob’ stricken from the Oxford English Dictionary. The dictionary defines it as, “an unstimulating low-paid job with few prospects.” Will McDonald’s next go after Grey’s Anatomy claiming that McDreamy sounds too much like one of their frozen desserts?

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

2662 Responses2007-05-24+13%3A53%3A19Chris+Bailey to “What’s McNext for McDonalds?”

Phil Gerbyshak (June 2nd, 2007 at 6:13 pm) Reply

They’re obviously trying to get past this stereotype as one of their most recent commercials is a woman who started on the front lines that has worked her way all the way up to a regional manager/director position.

What’s next? Perhaps a focus on getting a McCareer instead of just a McPart-time job.
Chris Bailey (June 3rd, 2007 at 8:41 am) Reply

I noticed that commercial, too. Perhaps more of these types of ads will encourage some rethinking on our part (as the Big Mac-consuming public).

Profile

I help business leaders and their organizations improve how they relate to their customers, employees, and other critical stakeholders. It’s born out of my belief that individuals crave meaningful relationships and want to be involved with companies that connect with them personally. I’m devoted to helping organizations discover the unique qualities that make them remarkable.

I’m currently a Master’s student at the University of North Texas studying business anthropology.