From Joining To Belonging In Organizations

A fine bottle of wine single-malt scotch needs to make it’s way to Jamie Notter for keeping me informed about all the juicy items in the Harvard Business Review. Once upon a time, I had a subscription and it was one of the best professional development investments I made. Which begs a question of…why don’t I subscribe now?

Anyway, back to Jamie and a recent article he brings to light, which focuses on the power of conversation in our working life. Poet David Whyte notes that most executives are hungry for a “larger language” that cuts through all the typical corporate bs that passes for communication. If you regularly play buzzword bingo during company meetings and win several times over, you understand what this type of shallow language is.

Jamie highlights a paragraph from the article that bears highlighting again, if for no other reason than to focus on one particular word: belong.

At the executive and managerial levels, work is almost always conversation in one form or another, and yet we spend almost no time apprenticing ourselves to the disciplines necessary for holding real exchanges. That’s partly because they involve a great deal of self-knowledge and a willingness to study how human beings try to belong—skills we hope our strategic abilities will help us get by without.

What is so compelling about the notion of belonging? And how can our daily language foster a greater sense of belonging – not only for ourselves but others around us?

When I worked in the non-profit association world, I witnessed the potential of belonging in a professional setting. When an actual spirit of belonging is present, it’s a dynamic and inspiring thing to behold. It not only energizes the individual, it invigorates the group. Yet, all too often, we get the agreement to join and stop there. Joining is the easy part. Cultivating a spirit of belonging takes work, preparation, and, as David Whyte notes, a willingness to curiously study what it means to belong to your group, your set of shared values, and your organization.

If you’re a manager or a team lead, what can you do to foster a sense of belonging in members of your group? Consider that each person has their own need for belonging and it’s your responsibility to figure out what this is. It goes beyond the question of why they’re working in your organization. It gets more to the relationship connecting the employee and their work. We don’t want to belong to something we don’t believe in; rather, we want to belong to something that truly matters to us.

Ask yourself…why would someone want to belong to your workgroup? Your department? Your organization? Taking the job and joining a company is the easy part. Helping someone truly belong to their work is where the power is.

What are you doing today to cultivate a sense of belonging?

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About Chris Bailey

I've been involved in marketing, branding, and communications for nearly 15 years. I'm also a business anthropologist and have helped companies better understand and improve their customer experience. I've led teams that conquered extraordinary challenges, coached professionals toward greatness in their careers, started a couple of businesses. I tend to think of myself as a seeker of learning and insight. Bailey WorkPlay is the chronicle of my journey. Glad you're here to come along for the ride.

4 Responses to “From Joining To Belonging In Organizations”

  1. Jamie Notter June 4, 2007 at 3:59 am # Reply

    Hey Chris,

    Thanks for the kind words! And for the record, I prefer a fine bottle of single-malt scotch to wine any day! :-)

    Seriously, you make excellent points. Thanks for extending the conversation.

  2. Chris Bailey June 4, 2007 at 7:45 am # Reply

    Duly noted…for some reason, I think I knew about your affinity toward the single-malts. Thanks for getting this dialogue started in the first place. The for-profit world can learn much from some of the practices of the non-profit world. I have a future series planned on just this topic.

Trackbacks/Pingbacks

  1. Buzzword Bingo & Internet Marketing! — Keiron’s Window to Madness - June 14, 2007

    [...] Chris looks at this on a different level and finds along with Jamie (and a bottle of scotch) that playing buzzword bingo only shows how shallow this language is, and how business should strive to get employees to feel a sense of belonging. I found this discussion quite interesting (and the Scotch!). [...]

  2. Corporations Are Social Institutions at bailey workplay - June 29, 2007

    [...] don’t know if there’s a secret magic pixie reading WorkPlay, but I found a nice one-year subscription to Harvard Business Review waiting for me in the mail [...]

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