Once upon a time, I left a well-paying job to start a business. It was a personal services business where I would provide coaching, consulting, writing, and speaking focused on careers. It had such wonderful potential and energy at the beginning. I loved the idea of working for me and working toward my own dream rather than someone else’s dream that was imposed upon me. It was liberating. Until I realized that I kind of sucked at it. Not the coaching, consulting, writing, and speaking parts…I was pretty good at. It was the entrepreneurial start-up business part. You know, the stuff any entrepreneur has to do like sell themselves and their business. My inability to do this surprised me because my work up to that point was marketing and membership development. How hard could it be to sell myself when I had sold my organizations for the past few years? That’s right…a hell of a lot harder. That’s when I learned that entrepreneurship isn’t for the meek or the timid (or the overly arrogant).
Before going any further, let me make a full confession: I fell flat on my ass and while it was painful and humiliating and the time I would not take back the experience for any amount of money. I learned way too much that will help me when I go back to working for myself again in the future. And until then, I’m making a point of reading and networking with folks who have made the transition from organizational employee to entrepreneur.

Enter Susan L. Reid and her new book called Discovering Your Inner Samurai. The subtitle is The Entrepreneurial Woman’s Journey to Business Success, but if you’re a guy don’t let that scare you away. Even though she writes from a female perspective and often openly to a female reader, there’s plenty of great advice and insight for anyone.
As to what this whole Inner Samurai stuff is, here’s how Susan describes it on page 5:
I began calling [my inner voice] my Inner Samurai when I realized how strong, vast, and powerful my inner voice is. Inner because the voice is deep within my being (to distinguish it from the voice inside my head) and Samurai because of how strong and powerful it is.
That definition gives a pretty good indication of what’s to come. Bear in mind that this isn’t your typical “how to get started in business” tome. Susan is much more interested in helping her readers figure out who they truly are, how they can connect their identity to their passion, and how they can focus that passion in their entrepreneurial actions. She interlaces these lessons with her own personal experiences as an entrepreneur (or as she calls it, an Accidental Pren-her™) and the experiences of her clients.
Susan encourages any newly emerging entrepreneur to consider the process of starting up a business as an adventurous journey. Along the journey, it’s natural to ask questions like these:
- Is my business idea good enough?
- How do I get the money to start up my business?
- Will I be able to run a successful business and not be chained to it 24/7?
- Do I have all the learning, education, and experience needed to be successful?
- What if I fail?
From my own experience, I readily admit that I struggled with each of these questions. They’re the types that can gnaw at you – particularly that last one on failure. And for each of these questions, Susan offers real examples of how to deal with them and the underlying fears they represent.
By the end of the book, be prepared to walk away with some essential tools that will help you build a business based on who you are. This is where the energy is and it’s what will get you through the lean times that are inevitable in any start-up venture. Trust yourself. Confront your fears. Enjoy the journey.
So if you’re thinking about starting a business, add Discovering Your Inner Samurai to your library. You can learn more about Susan and her coaching practice at http://www.alkamae.com/. And if you’re interested in what others are writing about the book, check out her virtual book tour page.
A final teaser: On Friday, I’ll be writing an additional post connected to Discovering Your Inner Samurai. One of the chapters in Susan’s book is on a subject that I’m intensely interested in – the concept of Multiple Streams of Passion. If you’re someone like me who has multiple interests and passions but don’t know how to harness the potential of all these options, make sure you come on back and join in the dialogue.