The modern concept of branding and word-of-mouth-marketing focuses primarily on getting customers to become raving fans and talk positively about a company to their friends and colleagues. In the past few years, this focus has come to also include the value of getting employees to be raving fans of their own company, to speak openly [...]

As I muddle my way back into blogging shape, Sam Decker gives me a fantastic way to return. Today, he writes about what makes the 5 Stars of a “Rockstar” Employee. If you’re a hiring manager, you’ll want to read this because with each star Sam offers interview ideas for determining whether the guy or [...]

Do you treat your employees like your customers?
Perhaps that’s a bit of a loaded question. It could be that your organization treats customers like months-old rotted fish. If that’s the case your employees are the least of your problems so go and fix that……seriously, go and fix it.
Good. You’re still here. Let’s start by asking [...]