You leave me with a great question, to boot. The beautiful thing is that I’m in the process of collaborating with a few others on different projects that meld our own talents, relationships, and expertise into differentiated services. So, I’m taking a page from the Moving from Me to We playbook and not trying to go it alone myself.

I appreciate your insight and question. For others…how would you answer Kare’s question?

A hybrid of your ideas to BE UNIQUE is to partner with
(but, per your story, not overly rely upon)
another business or other organization
that serves the same kind of customers as you do
- using a method that enables you + your partner
to further differentiate from the competitors,
to each become the top-of-mind choice
in your mutual market

To prime the pump of SmartPartnering brainstormingfor your kind of business
here’s three methods that have worked for others:

• Bundle product/services for a situational sale.
• Offer your biggest customers a gift (provide by your partner) and reciprocate with your partner
• Co-create a how-to tip sheet (that can also be an e-sheet, guest column, etc.)

Especially in a volatile economy where cash is king, it is wise to forge partnerships
to attract more warmed up customers while spending less.

BTW, what is the biggest way you are going to change how you do business this year, CB?