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	<title>Comments on: Don&#8217;t Hype Your Employee Branding&#8230;Make It Real</title>
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	<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/</link>
	<description>Rethinking Customer Experience &#38; Marketing</description>
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		<title>By: Chris Bailey</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-929</link>
		<dc:creator>Chris Bailey</dc:creator>
		<pubDate>Mon, 02 Mar 2009 18:21:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-929</guid>
		<description>@Robert, that would be great! I think the time is ripe for these ideas to finally cross the tipping point. If the materials need a mailing address, send me an email at &#99;&#104;&#114;&#105;&#115;&#64;&#98;&#97;&#105;&#108;&#101;&#121;&#119;&#111;&#114;&#107;&#112;&#108;&#97;&#121;&#46;&#99;&#111;&#109; and I&#039;ll forward you my local. Thanks.</description>
		<content:encoded><![CDATA[<p>@Robert, that would be great! I think the time is ripe for these ideas to finally cross the tipping point. If the materials need a mailing address, send me an email at <a href="mailto:&#99;&#104;&#114;&#105;&#115;&#64;&#98;&#97;&#105;&#108;&#101;&#121;&#119;&#111;&#114;&#107;&#112;&#108;&#97;&#121;&#46;&#99;&#111;&#109;">&#99;&#104;&#114;&#105;&#115;&#64;&#98;&#97;&#105;&#108;&#101;&#121;&#119;&#111;&#114;&#107;&#112;&#108;&#97;&#121;&#46;&#99;&#111;&#109;</a> and I&#8217;ll forward you my local. Thanks.</p>
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		<title>By: Robert Richman</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-928</link>
		<dc:creator>Robert Richman</dc:creator>
		<pubDate>Wed, 25 Feb 2009 22:26:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-928</guid>
		<description>I agree! I&#039;ve been working with the authors of a new book that I think will be leading the charge for that.. It&#039;s called the &lt;a href=&quot;http://www.threelaws.com&quot; rel=&quot;nofollow&quot;&gt;Three Laws of Performance&lt;/a&gt;.  I can get you some blogger-only materials if you&#039;re interested in the concept.</description>
		<content:encoded><![CDATA[<p>I agree! I&#8217;ve been working with the authors of a new book that I think will be leading the charge for that.. It&#8217;s called the <a href="http://www.threelaws.com" rel="nofollow">Three Laws of Performance</a>.  I can get you some blogger-only materials if you&#8217;re interested in the concept.</p>
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		<title>By: Chris Bailey</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-927</link>
		<dc:creator>Chris Bailey</dc:creator>
		<pubDate>Wed, 25 Feb 2009 21:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-927</guid>
		<description>@Robert: thanks for reading and leaving your thoughts. I think that we&#039;ve engineered &quot;feeling&quot; and humanness out of the organizational workplace. But I&#039;m a diehard idealist and believe we&#039;ll finally bring them into work and management soon. Cheers!</description>
		<content:encoded><![CDATA[<p>@Robert: thanks for reading and leaving your thoughts. I think that we&#8217;ve engineered &#8220;feeling&#8221; and humanness out of the organizational workplace. But I&#8217;m a diehard idealist and believe we&#8217;ll finally bring them into work and management soon. Cheers!</p>
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		<title>By: Robert Richman</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-924</link>
		<dc:creator>Robert Richman</dc:creator>
		<pubDate>Mon, 23 Feb 2009 23:55:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-924</guid>
		<description>Wow, I had no idea. This is really interesting to read. I love the line you mentioned about how important is to *feel* successful and valued.  It makes me think back to huge projects I worked on and didn&#039;t feel good about because I didn&#039;t feel its success, and there were small ones I did fantastically well with and felt hugely rewarded by it.  Thanks for bringing up that distinction.</description>
		<content:encoded><![CDATA[<p>Wow, I had no idea. This is really interesting to read. I love the line you mentioned about how important is to *feel* successful and valued.  It makes me think back to huge projects I worked on and didn&#8217;t feel good about because I didn&#8217;t feel its success, and there were small ones I did fantastically well with and felt hugely rewarded by it.  Thanks for bringing up that distinction.</p>
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		<title>By: Chris Bailey</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-919</link>
		<dc:creator>Chris Bailey</dc:creator>
		<pubDate>Tue, 27 Jan 2009 14:14:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-919</guid>
		<description>Hi Michelle, I really appreciate your input that there&#039;s a deeper structural issue here, particularly where management is involved. I would say similar issues affect the employer brand at a deeper level, too. It&#039;s a juicy idea that could warrant some research. Perhaps its something that I&#039;ll explore on my business anthropology side.</description>
		<content:encoded><![CDATA[<p>Hi Michelle, I really appreciate your input that there&#8217;s a deeper structural issue here, particularly where management is involved. I would say similar issues affect the employer brand at a deeper level, too. It&#8217;s a juicy idea that could warrant some research. Perhaps its something that I&#8217;ll explore on my business anthropology side.</p>
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		<title>By: Michelle Malay Carter</title>
		<link>http://www.baileyworkplay.com/2009/01/dont-hype-your-employee-brandingmake-it-real/comment-page-1/#comment-917</link>
		<dc:creator>Michelle Malay Carter</dc:creator>
		<pubDate>Sat, 24 Jan 2009 14:14:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.baileyworkplay.com/?p=713#comment-917</guid>
		<description>Hi Chris,

Nice post.  There is a macro issue here and a micro issue here.  It&#039;s been said that people don&#039;t leave companies, they leave managers.  According to First, Break All the Rules, the number one determinant of an employee&#039;s length of tenure is their relationship with their immediate manager.

Using a requisite model, one can define the minimum criteria for an effective leader/direct report relationship as the leader being able to add value to the thinking of the employee.  In work levels terminology that means the leader has cognitive capacity one level above the direct report.

Our research (with over 5,000 data points) shows that about 39% of the time, this criteria is not met.  It does not mean the manager is a problem.  It does not mean the employee is a problem.  It means that there is a structural problem that needs to be addressed.

If a wooden bridge collapsed under the weight of truck, you wouldn&#039;t blame the wood or the truck, you would blame the engineer.  Who is engineering our organizations and what science based principles are the basing their designs upon?  I&#039;m OK.  You&#039;re OK.  Let&#039;s fix the system.

Regards,

Michelle Malay Carter</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>Nice post.  There is a macro issue here and a micro issue here.  It&#8217;s been said that people don&#8217;t leave companies, they leave managers.  According to First, Break All the Rules, the number one determinant of an employee&#8217;s length of tenure is their relationship with their immediate manager.</p>
<p>Using a requisite model, one can define the minimum criteria for an effective leader/direct report relationship as the leader being able to add value to the thinking of the employee.  In work levels terminology that means the leader has cognitive capacity one level above the direct report.</p>
<p>Our research (with over 5,000 data points) shows that about 39% of the time, this criteria is not met.  It does not mean the manager is a problem.  It does not mean the employee is a problem.  It means that there is a structural problem that needs to be addressed.</p>
<p>If a wooden bridge collapsed under the weight of truck, you wouldn&#8217;t blame the wood or the truck, you would blame the engineer.  Who is engineering our organizations and what science based principles are the basing their designs upon?  I&#8217;m OK.  You&#8217;re OK.  Let&#8217;s fix the system.</p>
<p>Regards,</p>
<p>Michelle Malay Carter</p>
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