Next Monday, I’m leading a presentation here in Austin on engaging your online brand ambassadors. It’s intended for the nonprofit crowd but I guarantee that there will be applicability to your business or agency, as well.
Finding and keeping passionate supporters for your organization is challenging no matter the economic climate. With so many competing demands for attention (and wallets) today, you need to think strategically and creatively about keeping your causes at the top of the public’s mind. Your nonprofit also needs to reconsider how it forms relationships with supporters so they remain engaged and wanting to tell others about your organization’s work.
We’ll talk about three keys that every nonprofit should know when it comes to finding and embracing online brand ambassadors:
- Content
- Meaning
- Conversations
At the end of the session, you’ll walk away with the basics toward a gameplan that you can use in your nonprofit to better engage your unique community and have them wanting to tell the world about your causes.
Location: Austin Free-Net, 2209 Rosewood Ave, Austin TX [MAP]
Date: May 18, 2009
Start Time: 5:30pm
End Time: 7:00pm
RSVP at http://www.facebook.com/event.php?eid=79231232073
05.21.09 – Update
I have posted a slightly modified video presentation of the one I gave to the Austin 501 Tech Club. The 28 minute video includes five keys and a branding model you can use in your organization.
