Comments on: The (Weak) Ties That Bind: The Jobhunting/Social Network Connection http://www.baileyworkplay.com/2009/06/the-weak-ties-that-bind-the-jobhuntingsocial-network-connection/ Rethinking Customer Experience & Marketing Tue, 07 Feb 2012 12:56:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Bailey http://www.baileyworkplay.com/2009/06/the-weak-ties-that-bind-the-jobhuntingsocial-network-connection/comment-page-1/#comment-1167 Chris Bailey Tue, 09 Jun 2009 23:34:10 +0000 http://www.gravit8.com/?p=324#comment-1167 Hi Brian, I had no idea about your book and software. Good to know. And you're right...that is an amazing result. Do you have enough data to form any conclusions as to why your clients get these results? I'm curious because I'm thinking there is a relationship here to the concept of reputation seeking: how does helping a job seeker outside your close network contribute to enhancing your reputation?<br><br>Thoughts? Hi Brian, I had no idea about your book and software. Good to know. And you're right…that is an amazing result. Do you have enough data to form any conclusions as to why your clients get these results? I'm curious because I'm thinking there is a relationship here to the concept of reputation seeking: how does helping a job seeker outside your close network contribute to enhancing your reputation?

Thoughts?

]]> By: Brian Massey http://www.baileyworkplay.com/2009/06/the-weak-ties-that-bind-the-jobhuntingsocial-network-connection/comment-page-1/#comment-1166 Brian Massey Tue, 09 Jun 2009 15:58:34 +0000 http://www.gravit8.com/?p=324#comment-1166 I've been working with job seekers for several month now promoting a book and software targeted at turning weak ties into a job search resource. Early anecdotal feedback bears out the value of weak ties. If they send our magic email to 100 people, 15% to 30% will respond positively, and more than half of these will be people they don't know well. Close friends typically don't reply.<br><br>Here's another indicator: We encourage job seekers to send the magic email to the widest possible audience and let them know that they can opt-out of any future emails. Despite the weak relationships implied by this strategy, I have yet to hear of anyone opting out. As a marketer, that is an astounding result.<br><br>Brian Massey<br><a href="http://blog.cardboardresume.com" rel="nofollow">http://blog.cardboardresume.com</a> I've been working with job seekers for several month now promoting a book and software targeted at turning weak ties into a job search resource. Early anecdotal feedback bears out the value of weak ties. If they send our magic email to 100 people, 15% to 30% will respond positively, and more than half of these will be people they don't know well. Close friends typically don't reply.

Here's another indicator: We encourage job seekers to send the magic email to the widest possible audience and let them know that they can opt-out of any future emails. Despite the weak relationships implied by this strategy, I have yet to hear of anyone opting out. As a marketer, that is an astounding result.

Brian Massey
http://blog.cardboardresume.com

]]> By: What I’ve Learned So Far » Blog Archive » An easy way to help a job-hunting friend via Twitter. http://www.baileyworkplay.com/2009/06/the-weak-ties-that-bind-the-jobhuntingsocial-network-connection/comment-page-1/#comment-1165 What I’ve Learned So Far » Blog Archive » An easy way to help a job-hunting friend via Twitter. Tue, 09 Jun 2009 03:25:36 +0000 http://www.gravit8.com/?p=324#comment-1165 [...] 1: Read this post by my friend Chris Bailey about the importance of “weak ties” in a job hunt. Moral of the story: if you were [...] [...] 1: Read this post by my friend Chris Bailey about the importance of “weak ties” in a job hunt. Moral of the story: if you were [...]

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