Comments on: Three Keys to Social Media Success…But Are They Enough? http://www.baileyworkplay.com/2009/11/three-keys-to-social-media-success-but-are-they-enough/ Customers, Marketing, Work, and Thoughts on a Creative Life Thu, 09 Sep 2010 18:29:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Chris Bailey http://www.baileyworkplay.com/2009/11/three-keys-to-social-media-success-but-are-they-enough/comment-page-1/#comment-1208 Chris Bailey Fri, 06 Nov 2009 17:35:59 +0000 http://www.gravit8.com/?p=462#comment-1208 Maddie, I guess my thought is that I don't know if having awesomeness, personality, and humanity is enough either. We know plenty of people who have these qualities but can't square them with success in social media (or business, as well). As I commented to Aaron above, these qualities you mention could be preconditions, but alone don't guarantee that anyone will pay attention to your efforts. Maddie, I guess my thought is that I don't know if having awesomeness, personality, and humanity is enough either. We know plenty of people who have these qualities but can't square them with success in social media (or business, as well). As I commented to Aaron above, these qualities you mention could be preconditions, but alone don't guarantee that anyone will pay attention to your efforts.

]]> By: Chris Bailey http://www.baileyworkplay.com/2009/11/three-keys-to-social-media-success-but-are-they-enough/comment-page-1/#comment-1207 Chris Bailey Fri, 06 Nov 2009 17:13:17 +0000 http://www.gravit8.com/?p=462#comment-1207 Aaron, appreciate your response. I think maybe this highlights common ground I think we both might be moving toward: authenticity, credibility, and transparency within the organization are preconditions for social media success, but alone may not yield success. An organization also needs to create a stage in which its message can be heard clearly...plus have a finely-tuned strategy which includes content planning and appropriate measurements (among other things).<br><br>Makes it a little more complex, but then no one (at least with any credibility) ever said success in social media efforts was going to be a walk in the park. Aaron, appreciate your response. I think maybe this highlights common ground I think we both might be moving toward: authenticity, credibility, and transparency within the organization are preconditions for social media success, but alone may not yield success. An organization also needs to create a stage in which its message can be heard clearly…plus have a finely-tuned strategy which includes content planning and appropriate measurements (among other things).

Makes it a little more complex, but then no one (at least with any credibility) ever said success in social media efforts was going to be a walk in the park.

]]> By: Maddie Grant http://www.baileyworkplay.com/2009/11/three-keys-to-social-media-success-but-are-they-enough/comment-page-1/#comment-1206 Maddie Grant Fri, 06 Nov 2009 17:10:18 +0000 http://www.gravit8.com/?p=462#comment-1206 Definitely not enough. That's like the whole conversation doing the rounds in the association blogosphere about relevance - it's just not enough. You need awesomeness. You need personality. You need humanity. Definitely not enough. That's like the whole conversation doing the rounds in the association blogosphere about relevance – it's just not enough. You need awesomeness. You need personality. You need humanity.

]]> By: Aaron Strout http://www.baileyworkplay.com/2009/11/three-keys-to-social-media-success-but-are-they-enough/comment-page-1/#comment-1205 Aaron Strout Fri, 06 Nov 2009 15:21:06 +0000 http://www.gravit8.com/?p=462#comment-1205 Chris - I like your critical thinking here. I would argue that there are other important elements that I could have included (like strategy, measurement and great content) but I do like your concept of "amplification." There is the age old question of "if a tree falls in the forrest and nobody is around to witness it, does it make a noise?" The corollary here is that you can be totally authentic, transparent and credible but if nobody knows about it, who cares.<br><br>Thanks for keeping me honest (and taking a thoughtful approach to asking the question).<br><br>Best,<br>Aaron Chris – I like your critical thinking here. I would argue that there are other important elements that I could have included (like strategy, measurement and great content) but I do like your concept of “amplification.” There is the age old question of “if a tree falls in the forrest and nobody is around to witness it, does it make a noise?” The corollary here is that you can be totally authentic, transparent and credible but if nobody knows about it, who cares.

Thanks for keeping me honest (and taking a thoughtful approach to asking the question).

Best,
Aaron

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