I’ve had it. I’ve more than had it…I’m at a place where if I hear another marketing wizard continue to use the words ‘relationship’ or ‘social’ in front of the word ‘marketing’, I’m going to come after them with a pitchfork or whatever sharp pointy object that’s close at hand.
Why? Because if you still believe marketing is separated from building relationships or being social (whatever that hell really means anyway), then you really don’t understand marketing. Please, do us all a favor? Just call it marketing. Stop trying to fleece the ignorant and misinformed. And then try something novel: do the work that marketing does without going into the need of throwing out empty platitudes and worthless buzzwords.
And sales? You’re not off the hook, either. If anything, sales has been and always shall be about relationships. So don’t call it ‘relationship sales’ or ‘social selling’. These are just bullshit words that make you look either ignorant or sleazy.
Got examples of this crap in action today? Let’s share…comments welcomes below.
