Over the past few months, I’ve discovered a love for product marketing and design. When I think about it this isn’t anything really new…this passion was always there just waiting to rise to the surface. I’ve always admired companies that know how to create brilliant products and market them successfully. Herman Miller and Apple are two particularly companies that come to mind. Plus, I’m finding my training in anthropology to be hugely influential in how I think about the relationship between user and product. Ever have a moment when the puzzle reveals itself and the solution becomes shockingly obvious? Yep, this is one of those times for me. Epiphany is a hell of thing when it comes calling.
I’m launching a new site called Product Anthropology. To call it a project would be to sell it short. I’m diving head-first into writing about how anthropological tools and thinking can create kickass products. If that’s the kind of thing that revs your engine, come and visit productanthropology.com.
