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I’d Rather Be The Tortoise Than The Hare

by on February 1, 2010 in Career

Today’s Guest Creator is the wonderful Amanda McGuckin Hager, Founder of GoMarket.me, an online Marketing Mentor. She’s also the Regional Marketing Manager for North American Programs for SolarWinds Inc. Connect with her on LinkedIn or on Twitter where she is known as @shoogie.

On Friday, I had the honor of speaking on Chris Bailey’s Entrepreneur Panel at the sold-out CareerCONNECTS event put on by Novotus and St. Edward’s Professional Education Center. He thinks I have an interesting story, and asked me to share. So, here it is:

Over the last 15 years, I’ve worked in Fortune 500 companies and in scrappy start-ups. By and large, most of my marketing success comes from a strong sense of business objectives combined with self-taught tools. I am eager to know the next tool, vendor or service that makes my job easier.

After a start-up I was working for folded, I found myself wondering what to do with these marketing program resources bouncing around in my head. I shared with a friend that I wanted to put the list on a website, like my own little toolbox. She suggested that after I do that, I take it to the college classrooms. Wha-la. The idea for GoMarket was born.

Another start up came my way, and I devoted most of my time to it. GoMarket fell to the wayside for 6 months or more. And when that job came to an end, it was like a little gift. I decided to devote all of my time to furthering the idea of GoMarket. It took me a few months to explore the blogging arena, develop the idea, and ponder what I wanted to do and what I did not want to do. I met with a lot of people. I shared my ideas. I listened.

I wasn’t looking for another job. I was happily moving forward on GoMarket. But an opportunity fell in my lap with SolarWinds, one that offered me the chance to work in a nationally renowned marketing engine that took a small start-up through an IPO. I recognized this as an opportunity to improve my offerings in GoMarket.

Only this time, I am not putting GoMarket on the sidelines. Everyday, I do a little bit to progress the company. Some days offer huge progresses; other days are tiny baby steps. But I am ok with that. My employer is ok with that. (We have an understanding – they support my efforts in the community because I’ll bring my learnings back and apply it to them. I respect the boundaries, and make that role my #1 priority.)

For me, I know that it’s all working out the way it’s supposed to. I take one day at a time, and start with the first step in front of me.

photo credit: Joachim S. Müller (via Flickr)

What Value Is A Piece Of Paper?

by on December 5, 2009 in Career

There’s a rather lively conversation taking place at Olivier Blanchard’s The BrandBuilder blog about social media “certification” being promoted by the International Social Media Association (ISMA). I put certification in quotations because I question the very idea of whatever this organization is pushing as true certification. I’ve been on the professional association side of things and know how much work goes into developing a certification program, the standards and oversight needed to make it truly legitimate. (If you’re curious about what basics go into developing and maintaining a recognized certification program, here’s a terrific article from the American Society of Association Executives.) Once completing the program, you may receive a certificate, but it is not certification and there’s a huge difference. I understand the proposed value and rationale for a certification program as a ward against snake oil salesmen but based on the site’s info, I wonder about the true purpose of the ISMA’s program.

But lest I go into a more focused rant against ISMA, I actually want to address a tangential issue that arose from Olivier’s post. It has to do with the value of the diplomas and true certifications we earned. Think about the Bachelor’s and other post-graduate degrees you hold as well as the professional certifications necessary to practice your craft. Maybe it was an advanced engineering degree earned from a large university twenty years ago. Or perhaps it was a general liberal arts degree from a small college last year. What is it’s value to you today? If you’re thinking it has little or no value, I’d encourage you to think again. Even if you’re not actually using that degree today, I wager it has had some impact on the way you view the world.

My personal example (and yes, your mileage may vary) is that I went to a small liberal arts school and graduated with a Bachelor’s degree in history. If you know my profile and background, you’ll notice that I haven’t spent any professional time working in museums, teaching history or any other historical-related efforts. Yet, what I learned through my history major has impacted how I view the world around me. I see cause-and-effect differently; I seek out root causes for incidents; I believe there are multiple viewpoints to explore for any event. So while I’m not a practicing historian, I do see and think about my world through the lens of a historian. And that is what adds to my unique value as a professional no matter what I choose to do in my career. Now I’m working on a Master’s degree in Business Anthropology and that further adds to my specialized approach to working with clients.

Try to think about that diploma differently. Don’t disregard or undervalue the learning that you’ve gathered over the years regardless of how detached it may seem to the work you’re doing right now. That academic learning coupled with your experiential learning makes you the unique and highly valuable professional you are today.

Are you doing something different in your career than your undergrad or post-grad prepared you for? More than likely you are…if so, how do you think your academic learning has influenced your professional work? Love to hear your own stories.

What Charlie Weis Can Teach Us About Job Failure

by on December 2, 2009 in Career

More football, you exclaim? Yes, its another football-related post. Sorry friends…when it’s Fall and the weather starts to cool, my mind gets a bit preoccupied with all things pigskin. If you have no interest in the NFL, just bear with me for a few more weeks and I’ll try to make this as painless as possible.

Now, to the issue at hand and it involves the gentleman over to the left. He might be recognizable or he might not. His name is Charlie Weis and earlier this week he officially became the former Head Coach for the Notre Dame Fighting Irish football team. Did he deserve to be fired? Probably, based on the key metric used to assess all sports coaches: wins. However, it was an ignominious end to what was once a very promising career with the Irish. Weis was known as an offensive guru with the New England Patriots and highly sought-after coach in the NFL. But his alma mater of Notre Dame came calling and it looked like a golden relationship for a once-proud college football program battling mediocrity. After the first couple of years of success (and some have argued undeserved), the roof caved in and Weis’s Notre Dame teams returned to previous levels of unremarkable football.

To paraphrase Marc Antony (Roman not singer), I come neither to bury Weis nor to praise him. Instead, I think there are a couple of career lessons we can extract from Charlie Weis’s fate.

Success at one level or different position is no guarantee of universal success. Weis is the owner of four Super Bowl Champion rings as a result of his 15 year career as an assistant coach in the NFL. In hindsight, we might be able to say that this prior success offered no indication as to whether he’d be a good head coach in the pro or collegiate levels. Both career transitions offered their own unique set of challenges that would be new for him. And don’t we face these same challenges any time we receive a promotion to manager or change industries? Here’s the key: recognize that what got us to where we are isn’t necessarily going to take us higher. We have to be prepared to set aside our ego and learn with a child’s curious mind.

Sometimes the view from below is better than the one from above. While the above is about what we need to do when in the gig, let’s take a look at the view of where Charlie is right now. It’s one that many of us have experienced before. Maybe we got laid off or even canned. Maybe we got demoted after a promising rise through the organizational ranks. Here’s the good news, though…these are the experiences in which we grow the most. It’s like the old proverb says, “There’s always more growth in the valley than there is on the mountaintop.” See Vince Young and my earlier post as an example of someone who took the time while in the valley of their life and profession to refocus their efforts toward success. Trust me, I’ve been in the valley quite a few times and it sucks. But I also cherish these times as moments in my life when I was more truthful with myself, more humble toward others and more accepting of the gifts that come in life. They were crucial waystations in my journey and I recognize that I’ll likely visit the valley again at some point in my life.

What are your experiences? Any wisdom you gained while trying to climb a new mountain or trekking through a valley in your work or life? Love to have you share your story with the community here.

An Appeal In Opposition To Personal Branding

by on July 28, 2009 in Career

Yesterday, Steve Roesler asked Will You Survive Your Branding? I’ve actually been struggling with this concept of personal branding and even though I’ve presented on the subject a few times, I’m still a bit of a skeptic. There has been something nagging at me, a voice inside that has grown steadily louder that something about personal branding doesn’t jive with me. But something about Steve’s post provided a pedestal for my inner voice. Here’s the full comment I left:

Lately, I’ve been thinking how great individuals of the past would have “branded” themselves. Think Ben Franklin could have put together an effective elevator speech lasting under 30 seconds? How about Tom Jefferson or Marie Curie? And for that matter…would they even have entertained the notion of engaging in personal branding?

It’s with this in mind that I continue to feel a bit sad about where we are right now. We’re expected to distill our essence down to something that can be drunk from a thimble. For those of us who curiously explore many things and have a bit of a renaissance soul, the exercise of personal branding is one that feels awkward and confusing.

The question that we face is: how to blaze a different path in today’s world? It’s not easy to swim against the current which preaches the necessity of the singular expertise, the narrowness of personal expression. Ahh, but maybe this is just the time to reinvent the renaissance thinker, doer, explorer, creator. Every challenge is an opening for opportunity.

Are you a fellow renaissance soul who openly rebels against the constrictions of today’s personal branding movement? Speak out and make your voice heard. We can be more than one thing. We can reclaim the idea of passionate eclecticism that guided the great minds of the past. What do you think?

The (Weak) Ties That Bind: The Jobhunting/Social Network Connection

by on June 8, 2009 in Career

Today, my good friend and fellow deep thinker Tim Walker pointed me toward an article from Time.com called Using Twitter and Facebook to Find a Job. This prompted a short, private back-and-forth on Twitter about the benefits of social media for work seekers and the overarching connections to Richard Bolles. It’s Richard Bolles who has come to be most commonly connected to the high-value idea of developing “weak ties” in our professional networking.

What are these weak links and why are they so darn valuable? I know one of the first groups we tend to reach out to when we need new work are close friends and family. It makes a certain amount of sense: if these folks won’t come to our aid, then who can we really rely on in our time of need? It turns out our strongest links may not be the most effective, however. Here’s the counter-intuitive approach from Bolles:

It makes sense that the people you are closest to will have more in common with you; they will tend to have the same interests as you, and they will tend to know the same people as you; there is a lot of overlap between your circle of 250 and their circle of 250. And because of that overlap, they will be more likely to know what you know. And in the same way, they will be less likely to know what you don’t know; in this case, of possible job-openings. It is when you start getting farther away from your core, and start finding people with less overlap between your 250 and theirs, that you will find the people and information that you, and those closest to you, are less likely to know. Though it seems paradoxical, it is the people that you know the least well, who are most likely to be helpful in your job hunt. This is called “The Strength of Weak Ties.” (emphasis added)

Bolles’s work is a wonderfully useful extension of the work proposed by Mark Granovetter around the same time in the early 1970s (and I wouldn’t be surprised to learn that they built off even earlier work). If you’re inclined to read up on some truly outstanding academic work, take a look at this later article from  Granovetter, The Strength of Weak Ties: A Network Theory Revisited. You’ll find many of the same principles. Here’s a wee snippet:

It follows, then, that individuals with few weak ties will be deprived of information from distant parts of the social system and will be confined to the provincial news and views of their close friends. This deprivation will not only insulate them from the latest ideas and fashions but may put them in a disadvantaged position in the labor market, where advancement can depend, as I have documented elsewhere (1974), on knowing about appropriate job openings at just the right time.

So what can we quickly draw from these juicy bits of knowledge? Don’t be afraid to reach out to individuals not in your tight inner circle. Even the most tangential connection may be the one that helps you settle into your next work gig. If the thought of contacting people you haven’t spoken to in years is daunting, start smaller. Reach out to people you know, industries you’re familiar with, groups you belong to and then take it one step outward.

  • Use LinkedIn to find new colleagues and groups who are connected to your own contacts.
  • Join in on Twitter and seek out interesting people. Start up a dialogue there and expand your network.
  • Go offline and volunteer with a nonprofit. Give five hours a week and you’ll be amazed at the diversity of people you’ll meet in your work. Plus it has the bonus of making a contribution to a worthy cause.

If you’ve had success at developing your own weak links to find work, what did you do? Love to hear your stories.