I wish I didn’t have to write this post. I wish it wasn’t required to point out something that seems so damn obvious. But it has become tragically necessary based on far too many things said and emailed to me lately. Therefore, I’m going to attempt to clear up an unfortunate misconception that blinds too […]
In today’s business reality, the unique experience of a nonprofit association membership professional translates incredibly well to the needs of social media, most specifically to the role of online community management.
Say you’re a nonprofit executive or someone responsible for working with volunteers…do you know the value of the volunteer work being done on your organization’s behalf? Consider all that time spent, all that energy devoted, all that expertise put to service of your mission. Do you have an idea of their true worth?
The term “social media” is now so amorphous, encompassing so many things that it’s lost a lot of its meaning. That’s not to say that it’s unimportant or irrelevant…quite the opposite. Instead, let’s talk about what social media really is and what it can do. Let’s talk about conversation. Let’s talk about collaboration. Let’s talk […]