Is your organization thinking about how to implement a brand ambassador program? The video here is a slightly modified version of a presentation I gave earlier this week to nonprofit leaders in Austin. Highlights are after the jump.
It all starts with using a simple but effective branding model:
Based on this branding model, the five keys to developing your nonprofit’s brand ambassador program are:
Key 1: Create an internal strategy first
Key 2: Create a recruitment plan
Key 3: Create a wide engagement plan
Key 4: Make telling their story easy
Key 5: Create a recognition plan
Plus…there’s a final bonus key
Hope you enjoy the video and get some useful ideas and inspiration. If you’re interested in having this topic presented live to your staff or group, give me a call at 512.529.1510 or send me an email at firstname.lastname@example.org.