Tag Archives: Communication

The New NASA Video And Why It Matters To Your Organization

by on February 9, 2009 in Business

Did you happen to catch the story on NPR this morning about the video satirizing NASA’s overbureacratization and lack of imagination which has come to define the agency? It’s a perception that not only exists outside, but has become increasingly entrenched inside the organization. Aside from NASA, does this sound like your own organization? More after the video…

This video was part of a project headed by astronaut Andrew Thomas. Among other objectives, he and his team were specifically asked by senior management to look for reasons why new ideas get ignored or blocked at the agency. Rather than develop yet another snoozefest of a PowerPoint presentation that would likely find its way shelved into oblivion, they took the inspired step of producing the above video:

“And I wanted to try and capture those in a way that people would understand, in a way that would resonate,” says Thomas. Heather Hava, who plays the role of the engineer, says Thomas took stories and anecdotes that the team discussed and wove them into one storyline. “He compiled all that and wrote a little dramatization of all of our experiences,” she says. “It was a composite of many, many people’s experiences.”

There are several different takeaways from this terrific example:
Video storytelling beats the crap out of PowerPoint. Let’s be honest, if you have the choice between watching a movie or a slidedeck, are you really going to choose the latter? True, a movie isn’t always the most appropriate medium to deliver ethnographic and research results, but I believe those times constitute a minority. At the very least, video ought to be a frequent consideration in every presenter’s toolbox. Certainly the technology (Apple’s iMovie, for example) makes it easier than ever to drive home your points in unique and powerful ways.

Video is a perfect medium for the business anthropologist. Thomas’s team conducted a type of ethnography, recording assorted stories and anecdotes that would eventually build a cohesive understanding of how things actually worked inside NASA as opposed to how they were supposed to work. That’s the true value proposition of working with a business anthropologist. This video is a perfect output for distilling research findings in ways that engage and move client organizations toward positive actions.

Video is a perfect subversive tool for employees. In this case, NASA’s senior management ordered the video (well, not really…bet they were merely expecting just another presentation and bound report). But if you’re a company executive, don’t be surprised if you see more videos satirizing your organization’s internal workplace practices popping up on YouTube (there are already plenty of videos chronicling customer services experiences). Do you really know how your employees feel about their everyday work experience? Do you know if you’re getting the full picture of employee health from your middle managers? Do you really? Because the price for being wrong is finding a quickly circulating video on YouTube showing just how unimaginative, unresponsive, unappreciative, and unfulfilling your organization and workplace is.

Step Away From The Trade Booth

by on January 3, 2009 in Relationships

Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the full-on sales blitz. And usually it’s for a service or product that I really don’t need. Ever try to get away from these guys or gals (yes, the sales blitz technique is equal opportunity in its usage)? Nothing less than having a heart attack will allow you to elude their grasp.

From the exhibitor side, I’m not a big fan of them, either. There’s a certain quality of salesmanship that I find hard to grasp…there’s also a certain quality of will that doesn’t seem entirely authentic for me. And I guess it all comes down to my preference for depth. Can you develop a deep connection with a potential member, customer, or client in the span of 5-7 minutes (that’s the average amount of time you get to speak to one person at a trade booth)? Probably not, which is why so much leg work is required after the show to seal the deal. The practice of trade show exhibiting assumes that you already KNOW the needs and desires of your customers – it’s just a matter of talking to them until they fully know it.

Of course, there are alternatives. It starts by doing this: take all the <em>assumptions</em> you have about your customers – what they want, how they want it, what they expect from your products and services – and get rid of them. Write them down and burn them in your wastebasket. Give them the ceremonial flush down the toilet. The important point is to realize you may not know anything real about the folks with which you want to connect.

Now, take all the money that you would spend on your trade booth and put it toward the conference registration (you might even find this is less expensive). Don’t exhibit; instead, be a student. Go to the sessions and honestly listen to what the presenters have to say, attend the workshops and openly participate in the dialogues. In between, strike up real conversations with fellow attendees and figure out what’s going on in their lives and their work. Of course, be prepared with some brochures and swap business cards. But remember, the point isn’t to deluge the other person with info about your product or service (if that’s what you’re really after, be truthful about it and just get yourself a trade booth). The point is to immerse yourself in the rich world of your customer. What you give up in terms of having a long list of prospects (many of which may never be interested in you anyway), you gain in having a deep understanding of the individuals who comprise your market and how you can make their lives better. Trust me, they’ll love you for it.

From Bailey WorkPlay, first published November 7, 2005 (with minor edits)

Confidentiality In Organizations

by on April 2, 2008 in Work

Today Annette Clancy, Johnnie Moore, and Matt Moore published a terrific podcast focused on confidentiality in organizations. It’s based on a post started by Annette a couple of days ago called In Confidence. While the podcast is aimed at the consulting experience, there’s some juicy insight here for managers and leaders, as well.

Among the topics discussed are:

The relationship between confidentiality and trust in organizations

Secrets as a source of power within organizations

An assumption that confidentiality creates more truthfulness

The podcast lives here and lasts about 30 minutes. Enjoy!

The Crucial Role Of The Agitator

by on March 31, 2008 in Work

Are you someone who sees the status quo inside your business and has an overwhelming desire to shake things up? Do you get frustrated by the often glacial pace of change and feel the need to speed it up? Do you exhibit a relentless and courageous ability to point out elephants of all sizes lurking in the room? If you answered ‘yes’ to any of these questions, you are an Agitator. Don’t worry, that’s a good thing. If anything, organizations should appreciate the true agitators they have in their midst. Not quite sure? Read on…

What is an agitator? When you hear the term agitator get thrown around, it’s usually done in a pejorative sort of way. It gets easily confused with words like rabble-rouser and inciter. But the true agitator has a noble mission. Consider the agitators who fought for independence and equality. Or think of agitation as an act of nature: it’s agitation that creates the rare beauty of a true pearl. Here are some key qualities that define an agitator:

Principled
It’s crucial that you agitate with principled purpose. Else you’ll just be a whiner that no one takes seriously or an ornery crank that no one wants around. Remember to keep the ‘why’ behind your agitation firmly in your mind.

Tenacious
Being an agitator is can sometimes be about as comfortable as being dragged by a horse down a gravel road. It takes a steely determination to see the end result, believe it’s worth pursuing, and remain focused on getting there.

Flexible
But with tenacity comes a somewhat paradoxical commitment to flexibility – it’s a bend, don’t break mentality. I like Bob Sutton’s mantra of “strong opinions held loosely.” Just remember that always being an unyielding jerk will not only cost you allies, but credibility and influence down the road.

So, what are the benefits of agitation? What goodness do agitators bring to an organization? Here are just a couple of the benefits:

Disruption
The status quo is death to today’s companies. The current level of change isn’t going anywhere…actually disruption is the new norm. Now, most organizations talk a good game about not adhering to the status quo, but often what they say does not match what they do. The agitator rocks the boat (and flips it over when necessary). But an agitator is also emotionally connected with her or his surroundings. They know how to adjust organizational forces to keep the proper level of pressure.

Perspective
Ever been in a meeting where the communication barely skimmed the surface? The real root issues that needed to be addressed were being ignored? Noticed that a small herd elephants were hanging out in the corner of the room? An agitator calls bullshit on all of this and surfaces the things that need to be dealt with for the good of the organization.

Having an agitator at the senior executive level is fine. But what happens if you’re a manager and have an agitator on your team? Don’t be like 9 out of 10 managers and banish the agitator to the basement. Here are some suggestions:

Bring Them Closer
Integrate these individuals into the organization rather than push them further out. Listen carefully. Agitators are engaged folks who want to make a difference.

Get Okay With Discomfort
One of the complaints I hear most from managers about agitators is that they’re perceived as negative and combative. I always respond, “And what does this say about you?” This complaint usually stems from a manager’s unease with conflict and intense personalities.

Build A Culture Of Agitators
Finally, don’t make agitation a strange behavior, but bake it into your organizational DNA. Make it a prized characteristic and reward it accordingly. Agitators shouldn’t piss you off, it’s the silence, passive acceptance, and blind followership that infiltrates common organizational discussion that should get you hot…and worried. Francois Gossieaux at Emergence Marketing offers a very powerful reminder of the price organizations pay by not honoring agitators. He writes:

Most of us have been in organizations where it is politically unacceptable to speak openly about what is going wrong – only to see projects fail because of weak sponsorship, unreasonable constraints, unmotivated team members, or plain old politics. It is sort of ironic that while not speaking up will eventually kill the organization in which you work and thus your current job prospect – it is job preservation that drives this behavior.

What most organizations do not realize is that this is not based on individual behavior, but rather on social behavior. Fixing this problem will not happen by focusing on changing individual behavior first, but instead by changing the social norms that drive the social behavior – and that is not a trivial task.

So, what is your organization doing to encourage this crucial role of the agitator? Anyone have experiences to add? Or if you’re an agitator, any frustrations to share?

The Monodimension Of Absolutes

by on February 11, 2008 in Work

Here are a few phrases that I’ve heard thrown about lately:
Billy is an absolute ass…he’s always out for himself.
Stan never does his job right…I’m always having to pick up the slack for him.
I can’t stand Beth…every time I need something she’s too busy to help.

Note some of the common language used here – always, every, never. These are the kind of absolutes that get in the way of an open perspective and honest dialogue. They position our own thinking about people toward an extreme edge that most folks rarely occupy. Do we really believe that those around us are so one dimensional, so monochromatic? It certainly makes it easier to pin labels on them and make snap judgments.

Since people rarely exist at these extreme fringes, we need to stop trying to force them there. Whenever we think of a person in a very limited way – he’s just this way or she’s just that way – it’s time to think in a more extra-dimensional way. We can’t let laziness or a perceived lack of time get in the way of how we perceive other folks. If we commit to building a more well-rounded, and therefore more human, story about individuals around us we’ll immediately see that they have a rich personality that isn’t so easily pegged by one limiting label.