All Things Related to customer engagement
05.03.2010
Last week, Reuters published an article called Americans more loyal to brands, country than company. For employers, it poses a wake-up call. But what I found most interesting was this statement at the end: When asked how companies could improve loyalty the top answers included offering cash awards to consumers, replacing automatic answering machines with [...]
02.16.2010
Most businesses that know they need to create a customer engagement program start with good questions: How do we establish our brand promise and get it in the forefront of our customers’ minds? How do we become an essential partner with our customers? How can we best understand their everyday needs and challenges? What’s missing [...]
01.13.2010
Is your business still thinking of marketing as a set of campaigns? It might be time to switch gears and start thinking more about connecting with prospects and customers via community.
Today, we learned that two major brands are rethinking their strategies (
also read here)
12.21.2009
Most consumer-driven websites unfortunately don't focus on the all-important Ask, which is the primary funnel for directing visitors toward taking an action. But there are a few things you can do to ensure that your site not only looks great but fulfills the investment you've made in your web presence.
08.27.2009
Isn't social media a big whopping refrigerator? Each of us has the ability to create something magnificent and now share with the world. We get to be kids again complete with the same giddy excitement we once got when proudly sharing work. Now, let's flip this around a bit. As a company, are you creating a fridge for your customers to post their own proudly created content?
04.21.2009
How do you communicate with your current customers? Do you only send them mail when you're launching a new product or email them when there's an upgrade to purchase? Have you taken a good hard look at what you communicate and how often you communicate it? Is it all BUY, BUY, BUY? If so, that's a prescription for buyer fatigue. The reality is that sales are driven by relationships not broadcasted advertisements.
04.03.2009
For all who work with online communities, you should read these two exceptionally insightful blogposts from
Rachel Happe and
Spike Jones.
03.30.2009
Online communities have the potential to bring your customers closer to your company (or constituents closer to your organization if you happen to be a nonprofit). Okay, there's nothing new in that proposition. Since the web's infancy, we've known about the potential of tearing down geographic barriers and bringing different people together around common causes. But how far have we truly come?
