All Things Related to customers
06.28.2010
A couple days ago, Eric Jacques wrote a post called How to Listen to Your Customers which was an excellent complement to my Listening to What Isn’t Said. In the post, he made one recommendation that really struck home for me: Everyone in your organization needs to learn how to honestly and completely listen to [...]
06.22.2010
How much do you know about your customers…I mean really know? Get beyond the demographics, beyond the statistics, beyond the purchasing numbers. How much do you know about how your customers interact with their everyday world? And more importantly for you, how do your customers interact with their world using your product or service? It’s [...]
05.03.2010
Last week, Reuters published an article called Americans more loyal to brands, country than company. For employers, it poses a wake-up call. But what I found most interesting was this statement at the end: When asked how companies could improve loyalty the top answers included offering cash awards to consumers, replacing automatic answering machines with [...]
02.16.2010
Most businesses that know they need to create a customer engagement program start with good questions: How do we establish our brand promise and get it in the forefront of our customers’ minds? How do we become an essential partner with our customers? How can we best understand their everyday needs and challenges? What’s missing [...]
01.13.2010
Is your business still thinking of marketing as a set of campaigns? It might be time to switch gears and start thinking more about connecting with prospects and customers via community.
Today, we learned that two major brands are rethinking their strategies (
also read here)
12.31.2009
Prompted and inspired by Jay Ehret (@TheMarketingGuy), I thought I would take a look at which blogposts were the most popular in 2009 based on total pageviews. Here they are, ranked by popularity and with my own reflections:
12.21.2009
Most consumer-driven websites unfortunately don't focus on the all-important Ask, which is the primary funnel for directing visitors toward taking an action. But there are a few things you can do to ensure that your site not only looks great but fulfills the investment you've made in your web presence.
09.18.2009
Earlier today, Matt Singley (@mattsingley) asked a simple, but rather provocative question via Twitter:
What ensued was an interesting mini-conversation about how to successfully and effectively engage with a competitor's customers through social media.
07.27.2009
As much as it may offend our current animal-loving sensibilities, the
spectacle of bear baiting was once a very popular form of entertainment (and in certain areas of the world, it remains an attraction). Basically, it involved tying a bear to a post in the middle of an arena and attacking the beast with large, trained dogs. It was also common to provoke the bear further by poking it with long, sharp prods. Cruel? Without a doubt. But I argue that the very same mentality that conjured this sport into creation remains with us today.
06.29.2009
David Armano's post for the
Harvard Business blog,
Debunking Social Media Myths brought to mind something I thought about this past weekend: that social media is serving as a leverage point for guiding businesses away from the industrial/post-industrial practices that guided them in the twentieth-century.
