Don’t Hype Your Employee Branding…Make It Real
01.22.2009
Earlier this week, Michael Arrington at TechCrunch managed to get his mitts on some rather juicy inside information from Google. Turns out that the tech darling isn't the career paradise that it's been made out to be. For all the gushing that us outsiders did over their innovative benefits and employment practices, perhaps it was all just hyperbole. There are some cautionary lessons to be extracted from this if you're not only on the hook for your organization's employer branding but employee engagement.
