Turn me to stone
Do anything you want with me
Cover my eyes
There’s nothing more they need to see
Turn me to stone
Before there’s nothing left of me
Make me a rock
And not what I appear to be
Turn me to stone
Turn me to stone
Stereotomy – The Alan Parsons Project

Once upon a time I was a hiring manager, and perhaps if fate has its way again, I’ll be in a position with this type of responsibility again soon. But for now, I’m on the other side of the desk. After reviewing some recent hires by prominent organizations, a rather interesting pattern emerged: how similar the hires are to each other…and to the hiring manager.

Hiring people like us is safe. It means we don’t have to challenge our own comfort zones. We’re getting people who fit a mold that we’ve already defined as “successful.” But I’ll argue these reasons are built on bad assumptions, made worse by the constant pressures of change and innovation. Hiring people who fit a highly pre-defined mold is a sure path toward stagnation. If you’re in a hiring position, here are a few questions to consider:

• If you hire people with a similar background as you, do you think you’ll be getting the breadth of expertise and thinking necessary for your team’s and organization’s success?
• If you hire people who you think are going to usually agree with you, are going to get divergent outlooks to fill in your own and your team’s blind spots?
• If you hire people just like you, are you sure you know why?

I’ve been there and intimately know the challenges of making the best hires possible. Just be mindful of why you’re hiring a particular skillset or background. Is it to mimic your own identity and preferred beliefs of past success? Or is it to add greater depth and diversity of ideas to your team and organization?

photo credit: tsuda (via Flickr)

Most businesses that know they need to create a customer engagement program start with good questions:

• How do we establish our brand promise and get it in the forefront of our customers’ minds?
• How do we become an essential partner with our customers?
• How can we best understand their everyday needs and challenges?

What’s missing here, though? Most questions and objectives that drive customer engagement programs focus on the external but give little thought and planning to the internal…you know, those people you might know as “employees.” I’m probably preaching to the choir if you’re a community manager or in a similar role where your success is tied to gaining internal buy-in (if this is you, feel free to share this post with your manager, CMO, or CEO who needs a good prodding).

Okay, so if you or your company is intent on implementing a customer engagement program think about how it will integrate into your organizational cultures and dynamics. The question that needs to be asked is:

• How can we generate acceptance and adoption of this program throughout the organization?

Success in your program begins with making sure your entire organization and workforce is aligned to your program’s goals. Here are a few ideas to make that happen:

Get internal buy-in. Yeah, I know…easier said than done. But consider this: your customers are savvy enough to know when they’re being conned and even a whiff of insincerity will trigger a nasty visceral response that will only get amplified through the web and social media. Avoid that insincerity by making sure that each one of your employees – not just the ones who are customer-facing – know the objectives and expectations of your customer engagement program. Each employee needs to embody the soul of your program. If they don’t, they might as well just answer the phone with “Hello, how can I lie to you today?”

Identify prospective employee evangelists. Just as you’re going to want to locate your customer evangelists, you need to figure out who among your employees are going to be crucial to successfully launching your program. Not sure? Conduct a social network analysis inside your organization. That will help you determine who your prime influencers and connectors are. These folks are not always managers and execs…they could be your receptionist or mailroom guy or junior salesperson. But whoever they are, you need to encourage them on-board, get knowledgeable about the program, and give them all the tools and resources they need to evangelize your program from the inside.

Understand and build competencies. Don’t assume all your employees are techno-wizards and social media smarty-pants. Many are not so it’s your mission to figure out which individuals need training and then deliver it. If you’re developing an online community, give your folks a chance to get their mitts on it. If you’re using video to connect with customers, make sure your employees know what’s happening so they don’t sound like ignorant buffoons. Nothing is worse than developing a slick new program but not having all your employees reading and working from the same playbook.

And for heaven’s sake, BE REAL. I’m going to level with you about something you probably already know: trust in corporations is at a pretty dismal place right now. Customers are on hyper-alert for any phoniness so if you’re thinking you can glide your way through an engagement program, you might want to let your PR folks know up front. Your program will only be successful if your business and brand are real, honest, transparent, and caring about your customers. Get that right and your customers will be open and willing to build a great relationship with your company.

photo credit: pdxdiver (via Flickr)

Sick and tired of being sick and tired about work? While indicators for workplace health my be declining, all is not lost. Ellen Galinsky at the Families and Work Institute notes there are six ways organizations can promote a healthier and more effective workplace.

As a manager or executive, how does your organization rank based on these criteria?

• learning opportunities and challenge
• a good fit between work and personal life
• autonomy
• having a supervisor who supports job success
• economic security
• a work climate of respect and trust

More from the CNN Health article…

In an organization, nothing starts a mad fit of eyerolling and quizzical looks among employees quite like management decrees. It’s not unlike the images we have of royal decrees being issues in olden times. From atop his tower, the king stands before his subjects and issues proclamations that often have little positive bearing on their lives (e.g., your taxes will be increased because I want to fight a war in a land you’ve never heard of – or – this is your new queen, now bow down and worship her). But hey…he’s the king and do any damn thing he likes because he’s the king (including repressing the local peasants who disagree with his claim to allmighty power).

Management decrees (oh alright, if it makes you feel better we’ll call them “decisions”) often come from the same thinking: “This is a good decision from my vantage point and employees will just need to accept it.” These decisions don’t need to be weighed against whether they make sense to the employee, whether they mesh with their day-to-day experience, whether they make their working lives easier. The employee is supposed to follow the orders because the individual proclaiming them is their king boss.

For a more modern day example, CNN reports the Pentagon and Department of Veterans Affairs are seriously contemplating the idea of creating a tobacco-free military. At a surface level, it sounds honorable and makes sense since so many VA hospitals cope with the fallout of tobacco-related illnesses. But dig a little deeper and it shows the same misguided thinking that is the hallmark of one-way managerial decision-making: As your boss, I know what’s best and while I may pretend to care about what you think, I really don’t care enough to listen. If the Pentagon did listen, these are the things they might actually hear:

“When you’re tired and you’ve been going days on end with minimum sleep, and you are not getting the proper meals on time, that hit of tobacco can make a difference,” said Gen. Russel Honore, who was in charge of the Army’s training programs before he retired.

Other soldiers questioned whether this was a good time to stamp out smoking, given the Army’s concern with a high suicide rate. “For some, unfortunately, they feel that smoking is their stress relief. Well if you take it away, what is the replacement?” said Sgt. 1st Class Gary Johnson.

(Note: Let me say that I’m not advocating smoking or tobacco use. I enjoy an occasional cigar with friends, but also fully know the health risks. I’ve had my share of relatives who’ve dealt with the connected illnesses such as cancer and emphysema. But if you haven’t noticed, this blogpost isn’t about tobacco…it’s really about the hubris of managerial decision-making.)

There is something to be learned from getting out from behind the desk, the clinical wording of studies and the blind paternalism that passes for managerial decision-making. Demanding and decreeing change will likely get you nowhere at best; it might just cost you respect and influence among your employees. Bring your people into the decision-making process and learn how decisions will interplay with their daily working reality. Your decisions will be more relevant and your chances of having filth flung at you during company meetings will be lessened.

Earlier this week, Michael Arrington at TechCrunch managed to get his mitts on some rather juicy inside information from Google. Turns out that the tech darling isn’t the career paradise that it’s been made out to be. For all the gushing that us outsiders did over their innovative benefits and employment practices, perhaps it was all just hyperbole. From the post:

One message stands out though in most of the posts – employees thought they were entering the promised land when they joined Google, and most of them were disappointed. Some of them wondered if it meant they were somehow lacking. One person sums it all up nicely:

“Those of us who failed to thrive at Google are faced with some pretty serious questions about ourselves. Just seeing that other people ran into the same issues is a huge relief. Google is supposed to be some kind of Nirvana, so if you can’t be happy there how will you ever be happy? It’s supposed to be the ultimate font of technical resources, so if you can’t be productive there how will you ever be productive?”

There are some cautionary lessons to be extracted from this if you’re not only on the hook for your organization’s employer branding but employee engagement.

The reality doesn’t match the expectation. This is a failure of the brand to deliver the expected experience. Consumers rail against companies that deliver poor brand experiences, particularly when the brand has been hyped to the nth degree (e.g., Chevrolet, Sprint, Microsoft Vista). So, why does employer branding get a relatively free pass?

Individuals wanted to work for Google because it was supposed to be different than the norm, had innovative benefits, promoted a fun workplace, etc., etc. Turns out that maybe these were a clever facade masking a workplace and company that were just humdrum. If you want to sell the sizzle, that steak better not come out limp and soggy.

Professional failing is personal failure. It pisses me off when I hear stuff like this. Why? Because there’s a hellacious management problem here that no one is apparently trying to resolve. If a manager is going to wear the big hat and call him- or herself a leader, they better start with making sure that their people are getting what they need to be – and feel – successful. If an employee is struggling with their work, you better believe that’s likely going to get internalized as a “personal” problem. It’s a one-way ticket to not only poor engagement but a morale freefall.

When the going gets tough, uniqueness gets crushed. Yeah, I know…it’s tough out there for business. I get it. Now get over it. Everybody’s impacted so don’t think for a second that you’re special (hell, even Microsoft is laying folks off). So rather than curl up in a ball do something that none of your competition is likely thinking about right now: become even more unique and remarkable. Trust me, your competitor is hoping you’ll lay low like them. Instead, do something that will make their management wet themselves. Actually engage in employer branding. Build a workplace model where the people you have are doing their best not because they’re scared to death they’ll lose their job tomorrow if they don’t, but because they genuinely care about their work and their organization. Go out and look for the talent that’s looking for a place to make a difference (there’s plenty of good folks out there now).

Don’t waste this perfectly good opportunity. Be a leader, show some guts, and build something special when no one else appears to be doing it.

There’s some spirited debate brewing around the idea of transparency and its benefits to customer service. Is it best to let the customer be ‘blissfully unaware’ of the company’s processes (essentially how it works)? Or is it better to allow them into the kitchen to see how everything is cooked? I argue strongly for the latter. When you share how your organization works on a big picture level, you welcome customers into a deeper relationship. This openness fosters trust and trust creates a solid foundation for long-lasting partnership. Okay, so those are pretty lofty ideals. What are the more down-to-earth benefits of being transparent?

The Argument
The argument for letting customers be ‘blissfully unaware’ isn’t a bad one. Some customers simply don’t care to know how a company is going to solve a problem or execute on a request. They just want to know that they are being taken care of by the organization. The argument only becomes misguided when you assume that all customers don’t care to know about how things are getting done. Instead, let’s err on the side of giving each customer an invitation to step out of the dining room and into the kitchen. We’re not demanding, we’re allowing them to decide for themselves just how much or how little they care to see and understand. Here’s my hunch: that number of customers who do want to know will be far more than you expect.

The other, older argument has been that if you offer a transparent process to the client you’ll be taking the mystique away from the business. If that has been your unique selling point and competitive advantage, then it’s time to overhaul your service philosophy. The age of instant and voluminous information has disrupted and demolished that model. Like it or not, customers want to know what you are doing to help them solve their problems and add value to their experience. And if we want to continue to think of our relations with customers as partnerships and do it in good faith, then openness is no longer an option, but a necessity.

Benefits to Your Customers
Among the benefits of being transparent with your company’s processes and ways of getting things done is that it creates more knowledgeable customers. In the June issue of the Harvard Business Review, Simon Bell and Andreas Eisingerich report on their research connecting client education to client satisfaction and overall client success in the financial services sector. They recommend creating a more “porous organizational boundary” and give client-facing employees the time and autonomy to explain how the firm does business, gain insight into clients’ own knowledge base, and then help clients acquire firm-specific expertise.

Bell and Eisingerich also note that more knowledgeable clients are more prepared for meetings and other interactions. With a more detailed and nuanced understanding of the firm’s workings, the client is more capable of connecting his or her needs to how it can get done. Again, it cultivates a partnership between client and service provider…one where the relationship is more important than the process itself. If your company works with non-profits, I can’t overemphasize the importance of developing a trusting relationship with the client.

Benefits to Your Internal Staff
Those a couple of the benefits connecting organization to customer. However, these cannot happen until the company’s own internal operations are clarified and ready to be made fully transparent. How many executives quake in their bruno magli wingtips at the thought of having their processes opened to the light of day and client scrutiny? All the reason to do it. If you’re scared silly about exposing how you do business, ask where that fear comes from. Do you have good process or is it a disconnected shambles that manages to hide its ugliness through a mask of ‘just get it done’? Unless you have great process that’s the industry standard, opening your operations to the outside is just the impetus to clarify, streamline, and document it.

Sounds great, but how will employees take to having clients in the kitchen? It’s likely to make them nervous if they’re not accustomed to this way of doing business. However, consider the more recent trend in restaurants of bringing the kitchen out into the dining area (or maybe not so recent…Benihana has been doing it for a while). When I was sketching this idea out in my head last week, I happened to eat at a local Carrabba’s Italian Grill. There the majority of the cooking and grilling is done in an area that’s easily viewable by restaurant patrons. Want to watch them grill your Chicken Marsala? You’re welcome to do it…or not. They leave that choice to you. But by bringing the kitchen to the customer, each chef is now accountable to each other and to their patrons. Can’t get away with dropping a steak on the floor and then putting it back on the grill. Again, here’s my hunch: the number of employees who want to have better processes and more accountability are more than you think.

Check, Please…
It’s time to shed the notion that the organization’s processes, systems, and overall operations can be kept in a black box. Transparency isn’t just a buzzword to impress clients, investors, and employees. It’s something that when committed to doing and doing well, will raise your business to another level. With so many other companies out there who choose to maintain their ways of doing business under the cloak of “proprietary knowledge,” being open might just be your unique competitive advantage. In the end, even if others in your industry follow suit and open their own kitchens to the outside, it’s just a better way of doing business

From Bailey WorkPlay, first published July 31, 2007

This idea and plan for Endiscouragement is not mine, but I wish it was. It comes from David Donathan at University Business (via LibraryBytes). David’s article is called Stifling Initiative and it proposes ten never-fail ways to kill innovation without actually saying “no.” With tongue firmly planted in cheek, he describes the reason why this is a practiced skill for managers:

Unfortunately, there are always those who just don’t get it. You know-those who think organizations need to adapt to remain competitive, that change is good and results in greater efficiencies, that failure to adapt to “modernalities” is evil and counterproductive. Since they usually mean well and truly believe they are trying to improve our situation, we don’t want to cull them from the herd (besides, who wants the hassle of trying to break in the newbie?). It usually suffices to discourage these people to the point that they fall in line and stop agitating. How do we get them to stop? How do we encourage the status quo without driving them to leave? I call this unique program “Endiscouragement: The Fine Art of Encouraging No Change Without Being Perceived as a Naysayer.” It has ten simple rules, which, if judiciously applied, will gradually lead the agents of change to conform to the culture of no that we are so carefully trying to preserve.

My personal favorite is #6: “Have you talked to … about it?”

While similar to rules 2 and 3, this rule is more nefarious in that you have appointed the agent of change the instrument of her own endiscouragement. The agent of change will wander from one overworked, disinterested employee to another as each key person refers her to someone else who needs to be “in the loop before I can help you.” Eventually the agent of change will be locked into a self-instigated merry-go-round of eternal meetings. Best of all, she will be so busy trying to deal with all the meetings for her proposal that you will be able to call her to task for not being attentive to her job.

The sad thing is that most of these rules are practiced in organizations not out of maliciousness or Machiavellian cunning, but out of a simple (and usually unconscious) belief that this is how the corporate world operates. Which leads me to a couple of related questions:

What does your organization do to encourage dynamic innovation at all levels? What does your organization do to stifle innovation? If you want to truly engage your employees, your answers will lead you to some interesting conclusions.

For those of you who follow football, the firing of Matt Millen should not come as a great shock (and for those of you who happen to still follow Detroit Lions football, it likely comes as a Day of Liberation). If you don’t happen to follow or care for the american-style pigskin sport, this is just another example of what happens when you hire someone to manager your operations who has technical experience and passion, but next to zero management ability. The fact is that while anyone can be a manager, not everyone is actually good at it.

One of Millen’s former employees, coach Steve Mariucci, had this to say:

Matt’s interest really wasn’t there. I don’t think he was equipped with his background to do a good job. He certainly had an interest, certainly loves football, he certainly has a passion, but I think his skills would say that he simply didn’t have the experience to do a good job in management.

That’s not to say that he couldn’t have learned and honed his management craft because let’s face it…management is something that can only be learned through practice. However, judging by the fact that he made rather curious personnel moves throughout his tenure and other poor decisions that led to a 31-84 record over the last eight seasons, I would wager against that idea.

But luckily, failing doesn’t mean failure. Here’s hoping that Millen does find what he’s good at and runs wild with it.

As a leader, do you expect faith from those who follow you? Do you reward that faith by continuously fulfilling the promise of things you say you’ll do? Or do you constantly expect your people to believe in you without doing the hard work of following through on commitments? Think hard about this because it’s your integrity and effectiveness that’s on the line.

It always amazes me when I see individuals in positions of leadership assume that their position affords them a never-ending surplus of good will and trust from their people. They get caught in the trap of thinking that their position bestows on them an ordained authority. It’s the same authority that drives the mentality of “I’m the boss, now respect me and do as you’re told.” In this form, the rights of leadership are not earned but always taken. All of which is really just another form of arrogance that creeps into the workplace.

I’ve always liked Covey’s metaphor of the bank account. New leaders coming into a team, department, division, and company are given a starting balance. It’s then up to the leader to manage their bank account of trust, faith, and follower commitment effectively. Yet, too many leaders quickly put themselves into the negative side of the balance sheet (for which – if we were truly talking about their ability to manage P&L in such a way – they’d be tossed into the street).

If you’re unsure of where you stand with the folks you lead, carefully observe the looks on their faces. Do they appear ready to follow or do they doubt you? Listen carefully to your own words. Do you find you have to say “Trust me” or “Be open-minded” when talking about initiatives? If you find commitment from others around you waning or already at the bottom, don’t be arrogant and believe that the problem is “out there” with them. Take a good long look inside and see that you’re a bankrupt leader. Remember, when you lead with no followers, you’re merely walking somewhere alone.

This past week, I had a brief twitter dialogue with Shannon Seery Gude (@seerysm) who was wondering how to get teams to track their time spent on projects. For anyone who has ever had to track time, you know it can be a laborious and unsavory administrative task. And worse, it can be frustrating busy work if you feel that your time-capturing efforts don’t serve a useful purpose.

At the root of her question was one that challenges managers and consultants every single day: how do I get individuals to change their behavior and do what I want?

My response: “teams track time when they understand the reasons and meaning…no one wants more silly busy work…appeal to their self-interest.” This deserves some unpacking, particularly since two different angles are contained in this one suggestion.

Angle #1: The manager or team lead helps the team understand why time tracking is important to them and how they use it to make decisions, keep the projects on target, bill clients, etc.

Angle #2: The manager or team lead helps each individual on the team understand how time tracking benefits that individual in some way, either now or in the future. It’s the self-interest that’s embodied in the familiar question, “What’s in it for me?”

Which of these angles do you think will work? Actually both. It’s important for a team to understand why something is important. But it’s self-interest that will ultimately help change the behavior of the individual. Every leader needs to understand that people commit to actions that matter the most to them, not to their managers or companies. Consider this bit of wisdom from Dwight D. Eisenhower: “Leadership is the art of getting someone else to do something you want done because he wants to do it.”

It works upward, as well. If you’re a manager who hopes to get senior management to agree to a new idea or sign off on a pilot project, the first question you need to pose to yourself is, “What’s in it for them?” and present accordingly. Way more often than not, they’re not going to agree to put organizational resources into something new because they feel altruistic; they’ll do it because they see the benefit to them.

If you’re concerned that this feels like manipulation, selling out, or being inauthentic, it’s not. Marshall Goldsmith argues that this is “natural law” and writes in August 2008 issue of Talent Management:

None of us has to apologize for appealing to self-interest. It’s the way of the world, and it isn’t as black and white as selfishness vs. selflessness.

If you want for someone to do what you want them to do, remember there’s no such thing as mind control (though we all secretly pine for the ease it promises). You’ll get more buy-in if you introduce the bigger picture of why something is important and then integrate with how an individual will benefit – based on their values not your own – to be a part of it.