I’m casting out a challenge to organizations who use stock footage of employees on their websites, in their PowerPoint presentations, and in their marketing brochures. Here’s the challenge: STOP IT! Do you honestly think you’re fooling anyone by using these glossy, made-up people who are pretending to give a shit about what your business does? [...]

I’m not sure about you, but the Super Bowl ads this year sucked like nobody’s business. Can someone explain to me how you can justify spending all that money ($2.6 million by some counts) to get your name out there and produce such lousy, uninteresting, and tepid commercials? I usually enjoy the ads as much [...]

It’s such a good idea it makes me wish that I thought of it first. We all know how important that 30 minute second elevator speech is when it comes to introducing our work or our company to a potentially interested person. We know how it has to grab that other person by the shirt [...]

Arnie Herz at Legal Sanity recently wrote a post referencing some familiar advice for crafting an effective elevator speech. The latest conventional wisdom would have us believe that the best elevator pitch is not about us, but about the other individual. The principal strategy is to set our needs to the side and focus exclusively [...]

Rosa Say has given me just the nudge that I need to do something that’s been floating on my to-do list for a while. This is Talking Story’s 2nd Annual Love Affair with Books where folks in her Ho’ohana Community have been encouraged to submit a book review. Well, I’ve been meaning to write a [...]