Rosa Say has given me just the nudge that I need to do something that’s been floating on my to-do list for a while. This is Talking Story’s 2nd Annual Love Affair with Books where folks in her Ho’ohana Community have been encouraged to submit a book review. Well, I’ve been meaning to write a [...]

I belong to a marketing listserve and a member posted an email he received from Chris Cardell, a marketing consultant. While Chris succumbs at times to a roaring bout of hubris in his message, he reminded me of a simple, golden principle: you get what you give. It’s a powerful idea and appropriate for this [...]

The reason I went on my trip to New England last week was to spend a day with a great chapter of my association and attend their annual conference. What I expected to do was talk with its leaders and members and share what we can do to further improve our organizational relationship. What I [...]

Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the full-on sales blitz. And usually it’s for a service or product that I really don’t need. Ever try [...]

How dead-on is this? Steve Yastrow at the Tom Peters blog and I hold a similar opinion of Sprint and its feeble attempts to make an custo/member feel like a human being. Guess Sprint finally figured out it needs some help with its service (if you want to call it that). But why bother fixing [...]