Tag Archive | "marketing"
Business
I’m casting out a challenge to organizations who use stock footage of employees on their websites, in their PowerPoint presentations, and in their marketing brochures. Here’s the challenge: STOP IT! Do you honestly think you’re fooling anyone by using these glossy, made-up people who are pretending to give a shit about what your business does? [...]
Business
I’m not sure about you, but the Super Bowl ads this year sucked like nobody’s business. Can someone explain to me how you can justify spending all that money ($2.6 million by some counts) to get your name out there and produce such lousy, uninteresting, and tepid commercials? I usually enjoy the ads as much [...]
Business
It’s such a good idea it makes me wish that I thought of it first. We all know how important that 30 minute second elevator speech is when it comes to introducing our work or our company to a potentially interested person. We know how it has to grab that other person by the shirt [...]
Business
Arnie Herz at Legal Sanity recently wrote a post referencing some familiar advice for crafting an effective elevator speech. The latest conventional wisdom would have us believe that the best elevator pitch is not about us, but about the other individual. The principal strategy is to set our needs to the side and focus exclusively [...]
Business, Career, Media
Rosa Say has given me just the nudge that I need to do something that’s been floating on my to-do list for a while. This is Talking Story’s 2nd Annual Love Affair with Books where folks in her Ho’ohana Community have been encouraged to submit a book review. Well, I’ve been meaning to write a [...]
Business, Career
I belong to a marketing listserve and a member posted an email he received from Chris Cardell, a marketing consultant. While Chris succumbs at times to a roaring bout of hubris in his message, he reminded me of a simple, golden principle: you get what you give. It’s a powerful idea and appropriate for this [...]
Business
The reason I went on my trip to New England last week was to spend a day with a great chapter of my association and attend their annual conference. What I expected to do was talk with its leaders and members and share what we can do to further improve our organizational relationship. What I [...]
Business, Creative
Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the full-on sales blitz. And usually it’s for a service or product that I really don’t need. Ever try [...]
Business
How dead-on is this? Steve Yastrow at the Tom Peters blog and I hold a similar opinion of Sprint and its feeble attempts to make an custo/member feel like a human being. Guess Sprint finally figured out it needs some help with its service (if you want to call it that). But why bother fixing [...]
Business
Ben at Church of the Customer asks whether custo/member satisfaction is the real goal. I thought, “Well, perhaps it’s loyalty.” That’s only part of the answer. Loyalty builds the solid base, but it’s the referral that drives growth.
I think he’s right. What would happen if our companies and associations made it crystal clear that our [...]
