Tag Archives: movies/tv

Hush Up And Just Enjoy Those Super Bowl Ads

by on February 8, 2010 in Branding, Media

I’m always fascinated with the day-after fallout of the Super Bowl adfest. There are plenty of people doing their Monday morning armchair quarterbacking thing, lamenting how terrible the commercials were and how much they continue to suck year after year. It’s at this point I try to take my branding hat off and recognize something I think is rather important. The commercials were not made for us. They were made for the 95% of everyone else who wants to be entertained. They were made for people like my dad who could give two craps if there was an overabundance of slapstick violence and dudes trying to pick up chicks (Love you, Dad!). The only metric here is whether the ads were amusing and some of them were very amusing and entertaining, indeed.

Time for all of us who claim to be brand and online cognoscenti to get off our high horse and recognize that Super Bowl ads are not Shakespeare and they don’t need to be earth-shatteringly original. These commercials are made to appeal to a broad population and that population sits right in the middle of America. Like it or not. They like watching Betty White and Abe Vigoda get creamed in a football game, they like dudes wearing Doritos and attacking people, (and I guess they must like guys wandering the African savanna in their underwear).

Of course, feel free to not take my word for it. I grew up on Benny Hill and The Three Stooges so dumb, risque, slapstick humor is part of my cultural heritage.

Iron Man Puts A Beatdown On Best Practices

by on December 27, 2008 in Work

I love Iron Man. It just happens to be one of my favorite (and best written) comic book series being published right now. And as for the movie…I saw it twice in the theater and I’ve seen it three times since buying it on DVD. On my daily walk this morning, Black Sabbath’s Iron Man came up on my iPod and I started to think about scenes from the movie. One particular scene flashed across my thoughts and led me down an interesting path of reflection.

[SPOILER ALERT: the scene below is a crucial plot point so if you haven't seen Iron Man...Wait...you haven't? Okay, hurry up, buy it, and watch it...then come back. I'll wait.]

Toward the end of the movie, Tony Stark/Iron Man battles his business partner, Obadiah Stane, who proves to be a megalomaniacal character with no remorse when it comes to selling weapons to both the U.S. and the terrorists that the U.S. fights. Stane also manages to steal the designs of Tony’s armor and has his engineers secretly build a much larger, more powerful version, which – at least in the comics – is referred to as the Iron Monger armor. So, this final smackdown between two metal giants becomes one between creator and imitator. Which, to me, is the connection to the fallacy of best practices.

Because Stane didn’t understand how his armor really worked, he became overreliant on someone else’s technology. Our heroic Iron Man took advantage of this by climbing on his back and ripping out Stane’s weapon targeting system which ultimately proved to be crucial to the villain’s defeat.

This isn’t the first time I’ve teed off on best practices (see here), but I’m also not completely opposed to them, either. The critical difference is how they are applied. If you blindly accept best practices without fully considering how they’ll work or without determining how they’ll integrate with your own systems, then you’re missing the whole point. And you’re likely in for a surprise when you find that you get some exceptionally poor results.

Instead, try this: BE UNIQUE for goodness sake. You have all kinds of creative ideas floating around your organization. They exist inside the heads of your people. Rather than looking for that next great idea outside your organization, look inside. Your people are the ones who have an intimate grasp of the challenges you all face…and likely they have some solutions, as well.

What’s McNext for McDonalds?

by on May 24, 2007 in Media

The BBC reports that McDonald’s is working to get the word ‘McJob’ stricken from the Oxford English Dictionary. The dictionary defines it as, “an unstimulating low-paid job with few prospects.” Will McDonald’s next go after Grey’s Anatomy claiming that McDreamy sounds too much like one of their frozen desserts?

St. Patrick’s Day Lesson From Gazoo

by on March 17, 2007 in Work

Great GazooBoomerang, Cartoon Network’s retro channel for old cartoons, decided to connect St. Patrick’s Day with Gazoo, the snarky, little green alien on The Flintstones. In one episode, Fred gets tired of being kicked around by his boss and asks Gazoo for help. Gazoo’s suggestion? Why don’t you try to be boss for a day. Great idea, right? Fred thinks so. He thinks a boss’s job is all about spying on him (particularly when Fred is at his laziest), smoking fine cigars, eating a lavish lunch in the executive cafeteria, and generally keeping him down. He soon finds out the Mr. Slate isn’t actually the big boss, but the underling of the chairman of the company board of directors. And man…Mr. Slate’s life must really suck.

The Great Gazoo taught our guy Fred some interesting lessons.

1. No matter how far up the ladder we are in an organization, we always report to someone. That’s the fallacy of the increasingly anachronistic hierarchical org chart. So perhaps a better way to think of this is that we are always responsible for something or someone else. Even a CEO is responsible to her Board, as well as her employees; responsible for the welfare of the organization.

2. The management life isn’t a walk on the beach. When I first started working, I remember how much I pined for a management gig. I wanted the power and privilege without fully comprehending the responsibilities that naturally tagged along. Eventually, I got that management gig and I know now how challenging, frustrating, inspiring, and overwhelming that just being a good manager can be. I can now look upon my own manager and company executives with a sense of empathy.

Here’s a thought: what would happen if organizations would allow employees and managers to swap work for a day? For a week? It might just change a few perspectives.

3. Find appreciation for whatever work you do. At the end of the episode, Fred finally gets to go home. He’s exhausted and dispirited. Gazoo decides that Fred has experienced enough and returns him to his normal life. Once he gets home, Wilma says she has supper warmed up for him and he’s just in time to tuck Pebbles in. It’s here that Fred realizes that he’s got it pretty good. Too bad his taste of management is so sour.

Hope you’re wearing your green today.

Who Knew Dr. Evil Was My Boss

by on March 16, 2005 in Career, Media, Work

From the Department of Silly Diversions (I consult there on a regular basis), comes this article asking Which Movie Boss Do You Have?

Here’s their list:
1. Andrew Shepherd, "The American President"
Friendly, popular but can sometimes make things difficult.

 2. Obi-Wan Kenobi, "Star Wars"
Wise, loyal and always there for guidance.

3. Bill Lumbergh, "Office Space"
Evil boss who loves tormenting employees and making them work weekends.

4. Coach Norman Dale, "Hoosiers"
Uses brash, unconventional tactics to motivate to success.

5. Franklin Hart, "9 to 5"
"Sexist, egotistical, lying, hypocritical bigot."

6. Katherine Parker, "Working Girl"
Back-stabbing boss who steals your ideas and passes them off as her own.

7. Bernie Lomax, "Weekend at Bernie’s"
A crook who’s out to get rid of you (not to mention he’s really dead).

8. Dr. Evil, "Austin Powers"
Has two obsessions: himself and total world domination.

9. Cruella De Vil, "101 Dalmatians"
Rich, powerful and so mean she’d kill puppies.

10. Gordon Gekko, "Wall Street"
Unfriendly workaholic who expects the same from you.

Here’s a few that I’ll add:
11. Dean Vernon Wermer, "Animal House"
Always looking for ways to put you on "Double Secret Probation."

12. Morpheus, "The Matrix"
Truly believes in you and speaks in riddles about how you’re The One to lead the organization to the promised land.

13. Steven McCrosky, "Airplane!"
Decisive, but stressed-out leader who has an addiction to sniffing glue, amphetamines, and other drugs.

Do you have a movie boss not represented here? Let’s hear about it.