Tag Archives: organizational development

The Seduction of Best Practices

I’ve been a fan of Dave Snowden for a while. Every so often I peek in on his work at Cognitive Edge and am often blown away by his insights. Here’s his take on best practices:

Now when you say that we should prepare ourselves to handle an uncertain future most people agree without a problem, the trouble comes when you try and explain just how major a shift in thinking this is going to be. For starters you don’t prepare for future uncertainty but following recipes based on case studies of what has succeeded in the past. Best practice is generally past practice and suffused with the seductive opiate of retrospective coherence and apparent safety. Many a reader of the airport Management how it was done books has fallen for the charms of the lotus eaters. I often see these books as examples of detective fiction, the author can decide who did it, while scattering multiple clues to mislead the curious reader. With the benefit of hindsight the final denouement allows the hero/heroine to show their genius by connecting the dots. Being wise after the event is only too easy, seeing patterns of causality in past case studies is too often an example of fundamental attribution error, confusing correlation with causation.

Indeed, there is quite a seductive quality to adhering to best practices. This is the introduction to a series talking about his three principles of complexity based management.

This Is The Perfect Opportunity To Recreate Business

In the Fall 2008 edition of the OD Practitioner [membership required], Peter Block writes a provocative article entitled Nothing is Next where he explores emerging trends in organizations. Block is one of the chief influences (along with Meg Wheatley and Bob Sutton) in my own work and he doesn’t disappoint here. One of the trends he highlights is Fearful Employees.

In a world of increasing consolidation and lessened customer choice, employees have been commoditized. Workers are treated as costs, not assets. The faster we can automate processes, outsource functions and send questions to a website, the happier we are. It is cost effective, but has created widespread insecurity so that people are as afraid of their bosses now as they were forty years ago when I began this work.

I had thought that when team building, larger group methods, decades of employee involvement and the results gained by the quality movement had become mainstream and part of the common knowledge, we would care more for our employees. I would have expected we might have reduced the social distance between levels. We would act as partners in our relationship with the boss. We would feel the place we work is where we belong. I don’t see it, maybe I am missing it, but the alienation and caution people feel about the workplace seems too painfully common.

He surfaces a disappointment that I think is shared by many who care about improving workplace dynamics and employee engagement. And it’s exacerbated now with the economy the way it is. Companies are in full survival mode with their focus squarely on managing through the short-term. Nothing wrong with that in principle; it would be irresponsible to not act on current business conditions. However, when does action merely become reaction? Was all this talk about employee empowerment and engagement just a bunch of crap, conditional on sunny economic conditions? Time to go back to the comfortable business basics of last century?

The real question that organizations of all types need to ask right now is…what is the opportunity in front of you right now to (re)create a business that changes the relationships with employees and customers?