All Things Related to sales

Is Your Website All Pretty and No Purpose?

12.21.2009
Most consumer-driven websites unfortunately don't focus on the all-important Ask, which is the primary funnel for directing visitors toward taking an action. But there are a few things you can do to ensure that your site not only looks great but fulfills the investment you've made in your web presence.

How Not to Be a Social Media Jackal

09.18.2009
Earlier today, Matt Singley (@mattsingley) asked a simple, but rather provocative question via Twitter: What ensued was an interesting mini-conversation about how to successfully and effectively engage with a competitor's customers through social media.

Sales Are Driven By Relationships Not Ads

04.21.2009
How do you communicate with your current customers? Do you only send them mail when you're launching a new product or email them when there's an upgrade to purchase? Have you taken a good hard look at what you communicate and how often you communicate it? Is it all BUY, BUY, BUY? If so, that's a prescription for buyer fatigue. The reality is that sales are driven by relationships not broadcasted advertisements.

Intuition and Innovation

04.14.2009
Are you getting caught up trying to sell a process? Perhaps trying to sell a process that is probably easily replicable? Or worse, trying to sell a process that’s proprietary and mired in so much paranoid legalese and bureaucratic crap that the client really doesn’t know what they buying? Josh Kamler at tiny gigantic urges [...]

Is There Room For ‘We’ In Your Elevator?

01.05.2009
Arnie Herz at Legal Sanity recently wrote a post referencing some familiar advice for crafting an effective elevator speech. The latest conventional wisdom would have us believe that the best elevator pitch is not about us, but about the other individual. The principal strategy is to set our needs to the side and focus exclusively [...]

Step Away From The Trade Booth

01.03.2009
Here’s a little fact about me: I don’t like trade shows. From the visitor side, they make me uncomfortable. I’m always afraid to make eye contact with an exhibitor for fear that I’m going to get the full-on sales blitz. And usually it’s for a service or product that I really don’t need. Ever try [...]

About

Bailey WorkPlay is a customer experience consultancy based in Austin TX. We specialize in helping businesses become even more focused on their customers through research, strategy, and design implementation. Our singular goal is to create extraordinary experiences that get your customers talking and craving an even deeper relationship with your business.

Make Contact

If your business needs help with its customer experience work or you’d like to add a little WorkPlay to your next event, then let’s talk.

email: contact@baileyworkplay.com
phone: 512.827.9000