The modern concept of branding and word-of-mouth-marketing focuses primarily on getting customers to become raving fans and talk positively about a company to their friends and colleagues. In the past few years, this focus has come to also include the value of getting employees to be raving fans of their own company, to speak openly [...]

Last week, Scott Allen turned me on to the concept of Socialutions. At the heart of this idea is that no new business solution can take root inside an organization until the correlating out-dated ideas, mindsets, and operating methods are weeded out.
Now you may be thinking to yourself, “But Chris, this is nothing new…this is [...]

One of my new Twitter follows Chris Rash posted a tweet this morning as a question: Twitter for customer service? Now if you’re not familiar with Twitter you might have read that as “twits in customer service” and thought that’s nothing new. This pervasive public attitude (which isn’t going away) is precisely why companies need [...]