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Why Great Writing May Not Be Enough To Win Blog Readers

The genesis of the tweet below (and this blogpost) was a realization late last night that I am my own enemy to growing my blog. Bailey WorkPlay has existed since 2004 in various incarnations. To date it contains nearly 500 posts, some of which have been featured on AllTop, The Social Customer, and The Customer Collective. Over the past few months, I was getting more and more angry about my relatively low readership and lack of general awareness.

I kept brooding that after eight years it still shouldn’t be this hard to build and keep an audience. This thinking was exacerbated lately by having a handful of people tell me – based on reading this blog – that writing is one of my key strengths. Well, if it’s one of my strengths, then why the hell don’t I have more readers?

But all of that angst ignored the fact that the problem is not “out there.” The problem – and responsibility for solving it – lies solely with me.

Here’s the question that is now driving my actions: Am I prepared and committed to doing the work of building an audience and growing my awareness as someone with expertise in marketing, branding, and customer experience?

If the answer is “Yes” then that means I need to commit to a few things if I want to win more blog readers:

  1. Post more frequently. Probably at least once per week, preferably 2x if at all possible. I can’t blame others for not being consistent readers if I’m not posting great content consistently.
  2. Improve my titles and other copywriting techniques. I’m wagering the single biggest reason why I don’t get many clicks is because I give throwaway titles to my writings. I’m opening myself to learning from smart practitioners such as Mack Collier and the folks over at Copyblogger.
  3. Bring even more “me” into each post. Tell more stories. Open the kimono just a bit more. I’d like to thank this post from Entrepreneur and this one from Amber Mac at Fast Company for the inspiration here.

But enough about me…what about you? Are you satisfied with your reach and influence as a blogger? Take it further. Is there another area in your life where things are just not where you want them to be? If so, stop looking for answers or blaming others out there. Look inside, instead.

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It’s All Invented…So Have Fun with It

One of my favorite books is The Art of Possibility by Rosamund Stone Zander and Benjamin Zander. It speaks to me both as a creative individual and as an impactful leader. One of the things that I prefer in books of this type is a mix of insight and suggestions for taking action. The best leadership and personal development books help you use what you’ve learned in new and dynamic ways. In this respect, it is a coaching-centered resource.

The first chapter forms the foundation for the rest of the book and centers on the notion that we perceive all that happens around us in very individual ways and then interpret them accordingly. Reality and truth are then very subjective. Once you understand and accept this notion, you have an incredible capacity to act in fresh and powerful ways. They call it “It’s All Invented” and go on to suggest since we have the ability to create new stories, we might as well create ones that enhance the quality of our lives and the lives of those around us.

So, what stories are you creating right now? Do they involve you as the lead character who lives a life of drudgery, misfortune, bitterness? Hopefully not, but perhaps its just a blah life in which you yearn for more. What if you decided to create a new story today, one that involves passion, excitement, laughter, [go ahead, fill in the blank]?

Remember, it’s all invented so have some fun with it. What do you think?

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