All Things Related to twitter

How Not to Be a Social Media Jackal

09.18.2009
Earlier today, Matt Singley (@mattsingley) asked a simple, but rather provocative question via Twitter: What ensued was an interesting mini-conversation about how to successfully and effectively engage with a competitor's customers through social media.

Social Media: A Modern Form Of Bear Baiting?

07.27.2009
As much as it may offend our current animal-loving sensibilities, the spectacle of bear baiting was once a very popular form of entertainment (and in certain areas of the world, it remains an attraction). Basically, it involved tying a bear to a post in the middle of an arena and attacking the beast with large, trained dogs. It was also common to provoke the bear further by poking it with long, sharp prods. Cruel? Without a doubt. But I argue that the very same mentality that conjured this sport into creation remains with us today.

Three Reasons Why Micro Wins Business

07.13.2009
From Marketing Vox comes Half of Communicators Think Twitter's a Fad. Actually, I would wager that you could substitute just about any business-related profession in place of "Communicators." It happens every time a evolutionary shift takes place and individuals are confronted with the need to change. The data behind this latest article comes from Ragan Communications and PollStream. And for more commentary on the study, definitely read blogposts from MarketingCharts and Ragan (the comments are insightful, as well). For me, here's what the study drives home.

How To Bludgeon Your Brand In 140 Characters

06.24.2009
Habitat, a UK-based home furnishings company, received a lesson this week on how NOT to market its brand. Turns out whoever is minding their Twitter account decided to take advantage of all the buzz surrounding Iran and use related hashtags such as #MOUSAVI to peddle their wares.

The Twitter Retention Problem: Oprah, Aloha and Your Community

04.29.2009
I tried my hardest to not write a post with the words Oprah and Twitter in it, but I just couldn't steer away from the soft glowing light of popular discussion (though I guess I am a bit late). So Oprah and a continuing bevy of celebrities are hitching their brand wagons to Twitter and spurring their faithful followers to give the microblogging service a try. Just one problem: these new members are walking in and just as quickly walking out.

The Relationship To Free In Online Communities

04.14.2009
We all have expectations of service when we pay for something, right? Go to even a moderately priced restaurant like Outback Steakhouse and you expect to be served well. If you purchase a computer online from Dell, you want to be taken care of if something doesn’t work. And if you pay dues to your [...]

Would You Consider A Customer Care Strategy With Twitter?

05.01.2008
One of my new Twitter follows Chris Rash posted a tweet this morning as a question: Twitter for customer service? Now if you’re not familiar with Twitter you might have read that as “twits in customer service” and thought that’s nothing new. This pervasive public attitude (which isn’t going away) is precisely why companies need [...]

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